Qualification

Year

Awarding Institution

Department

Thesis title (Optional Entry)

PhD

1998

Queensland University of Technology (Australia)

N/A

Tendering Ethics: A Study of Collusive Tendering from a Marketing Ethics Perspective

MSc

1993

University of Manchester (UK)

Manchester School of Management

An Investigation into the Marketing Orientation of UK Construction Firms towards the Russian Market

BSc

1988

Athens University of Economics and Business (Greece)

Business Administration

Period of employment

Employer

Location

Position

From

To

2021

-

Cyprus University of Technology

Limassol, Cyprus

Associate Professor

2017

2021

Athens University of Economics and Business

Athens, Greece

Associate Professor

2011

2016

Athens University of Economics and Business

Athens, Greece

Ref. Number

Year

Title

Other authors

Journal and Publisher /
Conference

Vol.

Pages

1

2024

The Structure and Content of the Religious Tourism Destination Image Construct: An exploratory netnography of travelers’ reviews of Makkah and Medina

Kashif, M., & Zainab

Journal of Islamic Marketing 16(3)

16

689-712

2

2024

Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do?

A. K. Zarkada (Ed.), Marketing Solutions to the Challenges of a VUCA Environment, Springer

3

2024

Marketing Solutions to the Challenges of a VUCA Environment

Springer Nature

4

2023

Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behaviours

27th Corporate and Marketing Communications Conference, Cranfield, UK.

5

2023

The effect of involvement on attitude formation and strength in the digital domain

Palla, P. J., Kyriacou, E

Journal of Marketing Communications 29(2), 137-160

29

6

2020

Sport Marketing Agenda Revisited

International Journal of Sport Management and Marketing 20(1/2)

20

1-8

7

2020

The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapes

Eugenia Tzoumaka

International Journal of Sport Management and Marketing

20

92-117

8

2018

Hosting a successful metamodern party: mixed methods management research on the Web 2.0+

Panigyrakis, G., & Tzoumaka, E

L. Moutinho & M. Sokele (Eds.), Innovative Research Methodologies in Management (Vol. I: Philosophy, Measurement and Modelling, pp. 1-29). Palgrave Macmillan

9

2014

You might be reputable but are you ‘Liked’? Orchestrating Corporate Reputation Co-Creation on Facebook

Polydorou, C

T. Bondarouk & M. R. Olivas-Lujan (Eds.), Advanced Series in Management - Social Media in Strategic Management, Emerald

87-113

10

2018

The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically

Muhammad Kashif, Ramayah Thurasamy

Total Quality Management & Business Excellence

29

481-501

Ref. Number

Date

Title

Funded by

Project Role*

1

2023 - now

Heroes and villains: A study of how digital communicative product consumption generates emotions and shapes perceptions of public figures

CUT

Lead Investigator

2

2021-2023

Wintermed

EU, Interreg

Advisor

3

2019 - 2021

Consumless Med

EU, Interreg

Advisor

4

2014-2018

Reputation Handling for the 21st Century

co-financed by European Union and the Athens University of Economics and Business

Project Coordinator

5

2013-2016

The introduction of Social Media into the Integrated Marketing Communications Ecosystem

Athens University of Economics and Business

Project Coordinator

6

2016

Original Scientific Publications

EU - AUEB

Project Coordinator

7

2013-2016

Personal Branding - The role of the football player in bringing spectators back to the stadium

Fédération Internationale de Football Association (FIFA)

Project Coordinator

8

2012

Country of Origin Effect for food products in the context of the current economic crisis

EU-AUEB

Project Coordinator

9

2001-2003

Firm country of origin, corporate citizenship and consumer characteristics influencing consumer support for foreign owned supermarkets

Australian Research Council - Griffith University

Project Coordinator

10

1998 - 1999

Antecedents and Benefits of Corporate Citizenship

Research Initiatives Queensland University of Technology and Istanbul Technical University

Project

Ref. Number

Date

Title

Awarded by:

1

2024

Emerald Literati Award - Outstanding Reviewer 2024

International Journal of Bank Marketing

2

2022

Best conference paper

Corporate and Marketing Communications conference

3

2015

Selected for showcasing in the “Academic and Research Excellence”

Greek Ministry of Education (only three social scientists have been included)

4

2014

Award for Excellence outstanding author contribution award

Emerald Literati Network

5

Literati Club Award for Excellence for the best article published in the International Journal of Retail and Distribution Management Vol 28

Literati Club

6

1999 & 1998

Best conference paper

Australia and New Zealand International Business Academy Second Annual Conference

7

1999

Writer in Residence Award

Queensland University of Technology

8

1998

Outstanding conference paper

American Marketing Association Marketing Exchange Colloquium