The project aims to:

• Reduce stigma and barriers for male carers
• Increase the number of men entering and remaining in the LTC workforce
• Promote work-life balance through expanded care availability
• Encourage systemic change through awareness and training
• Equip institutions and employers with tools to foster inclusivity

Expected Results:

• A European whitepaper on gender stereotypes in LTC
• OpenCare methodology for inclusive recruitment
• Awareness Guide and training materials
• Toolkit for supporting male careers in care