Christiana Tsaousi
Dr Christiana Tsaousi is a Lecturer in Consumer Culture at the Cyprus University of Technology and Coordinator of the MSc in Experiential Digital Marketing Communications. She previously held academic appointments at Royal Holloway, University of London; Coventry University; the University of Leicester; and Bournemouth University. She completed her PhD at the University of Leicester, where she examined how women’s consumption practices for underwear shape embodied identity. She is also a Senior Fellow of the Higher Education Academy (SFHEA). As part of her contribution to the CUT, she is also a member of the Learning Network, where she coordinates the Academic Support group. Alongside her research, she has extensive experience in programme leadership, dissertation supervision, and student engagement.
Qualification | Year | Awarding Institution | Department | Thesis title (Optional Entry) |
PhD | 2010 | University of Leicester | School of Business | Consuming Underwear: Fashioning Female Identity |
MSc | 2004 | University of Leicester | School of Business |
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BSc | 2003 | University of Cyprus | Economics |
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Period of employment | Employer | Location | Position | |
From | To | |||
2022 | 2024 | Royal Holloway, University of London | UK | Senior Lecturer in Marketing |
2021 | 2022 | Coventry University | UK | Assistant Professor (Senior Lecturer) in Marketing |
2011 | 2021 | University of Leicester | UK | Lecturer in Marketing and Consumption |
Ref. Number | Year | Title | Other authors | Journal and Publisher / | Vol. | Pages |
1 | 2024 | Barbie and the 4th wave of feminism | Edited by Konstantinos Theodoridis | Consumption Youth and Digital media | Published by nisos - P. KAPOLA | 101-126 |
2 | 2022 | Mobilising the walking-with technique to explore mundane consumption practices: practical and theoretical reflections | Connie K.Y. Mak; Ai-Ling Lai; Andrea Davies | Qualitative Market Research | 25 | 383-401 |
3 | 2020 | That’s funny … you don’t look like a lecturer! dress and professional identity of female academics |
| Studies in Higher Education | 45 | 1809-1820 |
4 | 2017 | How to organise your body 101: postfeminism and the (re)construction of the female body through How to Look Good Naked |
| Media, Culture & Society | 32 | 145-158 |
5 | 2016 | What underwear do I like?’ Taste and (embodied) cultural capital in the consumption of women’s underwear |
| Journal of Consumer Culture | 16 | 467-492 |
6 | 2013 | Are you feeling special today? Underwear and the 'fashioning' of female identity | Joanna Brewis | Culture and Organization | 19 | 1-21 |
Ref. Number | Date | Title | Funded by | Project Role* |
1 | 1/08/20 - 1/02/21 | The Portrayal of Old People in the Media: A combination of content and critical discourse analysis of the portrayal of old people in the UK’s news stories. | Old People Commissionaire of Wales | Principal Investigator |
2 | 1/01/2017 – 31/8/2019 | Wellbeing in the Accounting Profession: Measuring and understanding the reluctance to seek help: final report prepared for Chartered Accountants Benevolent Association (CABA) | Chartered Accountants Benevolent Association (CABA), UK | Principal Investigator |
- IMC201 Consumer Behaviour and Culture
- IMC445 Fine Arts and Communication
- IMC306 Contemporary Issues in Marketing
- IMC106 Basic Principles of Advertising
- XDM514 Value Based Marketing (MSC XDMC)
