101082577 Data Driven Digital Marketing 3D-M

Coordinator:

Partner: Yioula Melanthiou

This project has been prepared in line with the strategic priorities of the Digital Education Action Plan (2021-2027) by Business and Technology University and its partners in response to the Erasmus Mundus Design Measures (EMDM) program with an aim to begin procedures for launching a joint, innovative and ambitious international Master’s program in Data Driven Digital Marketing (3D-M). Six universities and one thematic association have united to encourage the academic collaboration and develop a joint program design for the marketing program which will respond to the needs of local and international markets through integrating ICT with Marketing. Worth highlighting, that most project partners and the proposed thematic are under-represented in Erasmus Mundus actions. 3D-M project will act within the second strategic priority of the Digital Education Action Plan, by supporting actions aiming at enhancing digital skills and competence development for students and job seekers including young people with fewer opportunities. The demand for graduates with qualifications in digital marketing is high both in Europe and globally. With the increase in digitalization, especially amid Covid-19, the need for digital marketers rises dramatically each year with consumer behavior changing radically. Data-driven marketing intends to fill the gap and refers to the methodology of extracting actionable insights tied to consumer behavior from large data sets in order to predict consumer behavior in relation to new products, marketing positioning and users’ likelihood of interacting with a brand. Key Awarding partners are the Business and Technology University, Georgia (Project Coordinator); University of Versailles Saint Quentin en Yvelines IAE, France; Polytechnic Institute of Braganca, Portugal; and Cyprus University of Technology, Cyprus. Supporting partners are Ljubljana School of Business, Slovenia and Union University Belgrade, Belgrade Banking Academy, Serbia. Supporting Association is the European Marketing and Management Association (EUMMAS) as a nonacademic partner.

Duration: 2022-2023

Website:

Funding: Erasmus Mundus Design Measures (EMDM)

9BDA8877D Game-It-Away

Coordinator:

Partner: Yioula Melanthiou

Under the EU priority Stimulating innovative learning and teaching practices, Game-it Away intends to stimulate innovative learning and teaching practices, by developing and implementing a transdisciplinary and learner-centered approach to Entrepreneurship Education, combining game design and maker-centered learning. Key Awarding partners are University of Aveiro (PT),  Advancis (PT), Cyprus University of Technology (CY), Kaunas university of technology (LT), Bialystok University of Technology (PL), and University of Western Macedonia (GR). The project objectives are to develop and implement a new transdisciplinary and learner-centred approach to EE, to act more effectively on the development of an entrepreneurial mindset and skills, and to make EE more available and accessible to a vaster number and wider diversity of HE students, to recognise entrepreneurship skills acquired in the context of EE, namely through micro-credentials, and to create opportunities in EE to develop an international mindset in HE students, that may encourage international careers and the creation of international businesses.

Social Media:

Facebook: https://www.facebook.com/gameitawayeu

Instagram: https://www.instagram.com/game.it.away.eu/

Duration: 2022-2025

Website: http://gia.advancis.pt/

Funding: Erasmus+ KA2, Cooperation Partnerships in Higher Education