Course Purpose and Objectives:
Familiarization with the foundations of Communication Theory. Introduction to the key models of Interpersonal and Mass Communication Theory.
Learning Outcomes:
Upon successful completion of the course, students are expected to:
- having familiared themselves with fundamental concepts and terminology of Communication Studies
- recognize and understand key communication models and the various approaches to the study of communication, as well as their objectives and application
- apply this acquired theoretical knowledge and relate it to understanding everyday experiences and communication processes.
Course Content:
This course will provide students with a broad foundation in the study of communication. It will introduce students to fundamental concepts and principles of interpersonal communication and basic historical and normative dimensions of mass communication, such as the social role and the effects of the media, culture, and ethics. Special attention will be paid to the most significant models and theories of mass communication, from the early theoretical approaches to contemporary theories about media effects.