IMC 205 Introduction to Public Relations

Course Purpose and Objectives:

The aim of the course is the smooth introduction of the students into the concept of public relations and their communication function. The factual study as well as the final design of public relations programs will lead to a deeper understanding of the subject and the linking of public relations theory to their practical dimension.

Learning Outcomes:

Students should:

1.         Understand the concept of public relations and the communication function they perform

2.         Understand the link between public relations and marketing

3.         Get updated on modern issues in public relations management

Course Content:

The course "Introduction to Public Relations" will analyze the meaning and role of public relations, identify the public groups and communication functions that can be implemented, with special emphasis on the relationship between marketing and public relations. The administrative function of public relations covers both the choice of means of communication, communication functions such as corporate identity, crisis management, sponsorship, corporate social responsibility, etc., as well as the completion of public relations activities with the other marketing communication functions.