The purpose of the current course is to explore alternative and experimental ways for branding communication, identity, space, presence and innovation. In doing so, the course investigates the role of fine-art thinking, audiovisual experimentation, environmental, guerilla advertising, multisensory experiences and participatory visual communication for the purposes of designing brand experiences. Through an in depth study of brand expression and brand narratives, students will work individually or in teams, composing interactive brand actions that challenges the limits of design and its initial purpose, by disrupting and reframing current norms.