Initially, the course focuses on the parallel use of sound-image-typography by examining and analyzing the evolution and history of the inter-relationship between audio-vision.

Furthermore, the course deals with critical thinking, concept formulation, sound interpretation and storyboard development targeted for the production of moving image. Students are challenged to compose various media in a creative way in order to produce professional motion designs targeted for branding communication: stop motion, animation, kinetic typography, 3D modeling, video content, photography, graphic & illustration design.

Finally, the course integrates specialized technical training by examining the industry’s professional technical standards: TV, smartphones, tablets, desktops.