Course objectives
The purpose of this course is to provide students, that have elected the industry project option, with the knowledge, tools and skills required for a successful completion of a small-scale consulting project for an organisation.
Learning outcomes
Upon completion of the course students are expected to be able to:
- Demonstrate a deep understanding of consulting practice through practical experience and real-world consulting project.
- Critically assess the reasons for the utilisation of consultants in the various organisational contexts by engaging in knowledge-sharing and collaborative discussions.
- Emphasise the importance of effective communication and understanding clients' needs as integral components of successful consulting practice.
- Analyse and critically evaluate complex consulting process frameworks considering both insider (client) and outsider (consultant) viewpoints.
- Develop comprehensive proposals and work plans for consulting projects that reflect a high level of strategic thinking and problem-solving.
- Master advanced research skills relevant to the consulting field.
Course content
- Foundations of Consulting Practice: Nature, Purpose, and Concept
- Experiential Learning Cycle and Active Learning Strategy
- Consulting Industry Overview
- Strategic Marketing Consulting Essentials
- Consultant-Client Relationship Dynamics
- Consulting Process Overview
- Client Business Capability Audit
- Evaluating Business Opportunities and Alternatives
- Consulting Process: Implementation and Integration
- Consulting Process Conclusion: Evaluation and Reporting
- Consulting and Change Management in Organisations
- Ethical Responsibilities in Consulting Practice.