OpenCare is built on the premise that increasing male participation in care work requires more than recruitment—it demands cultural and structural change. The project will combine research, awareness, education, and practical support tools.

Methodology includes:

• A European study and whitepaper on male carers and gendered stereotypes
• Development of the OpenCare methodology
• Awareness workshops and a guide to breaking stereotypes
• A practical toolkit to help open LTC careers to men
• Activities will be implemented through a collaborative and participatory approach across the partner countries.