Nicolas Tsapatsoulis

Professor, Vice-Rector for Academic Affairs

Department of Communication and Marketing

nicolas.tsapatsoulis@cut.ac.cy

25002614

PHOTO

Nicolas Tsapatsoulis holds a Ph.D degree, in Image Analysis and Synthesis, from the School of Electrical and Computer Eng. of the National Technical University of Athens (2000). He joined the Department of Communication and internet Studies in January 2008 where he is now a full Professor. His research interests include multimedia information retrieval, web data mining, recommender systems, collective intelligence and affective computing. He has published more than 160 papers in international journals, book chapters and proceedings of international conferences. His research has been recognised by the international research community through more than 4000 independent citations.

 He served as a general chair for the SMAP 2019, IEEE CyberSciTech 2018, Sound and Music Computing 2018, and SMAP 2010 conferences and he is a member of the advisory committee of IEEE CyberSciTech and the steering committee of SMAP.


 

Research

Nicolas Tsapatsoulis holds a Ph.D degree, in Image Analysis and Synthesis, from the School of Electrical and Computer Eng. of the National Technical University of Athens (2000). He joined the Department of Communication and internet Studies in January 2008 where he is now a full Professor. His research interests include multimedia information retrieval, web data mining, recommender systems, collective intelligence and affective computing.

Research Projects

Publications

2019

N. Tsapatsoulis, V. Anastasopoulou, K. Ntalianis
 The central community of Twitter ego-networks as a means for fake influencer detection, Proceedings of the 4th IEEE Cyber Science and Technology Congress (CyberSciTech 2019), pp. 177-184, Fukuoka, Japan, August 2019.

 N. Tsapatsoulis, V. Anastasopoulou
 Cyberbullies in Twitter: A Focused Review, Proceedings of the 14th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP 2019), pp. xx-yy, Larnaca, Cyprus, June 2019.

 Th. Anagnostopoulos, K. Ntalianis, N. Tsapatsoulis
 IoT-enabled Ambulances Assisting Citizens' Well-being after Earthquake Disasters in Smart Cities, Proceedings of the 12th IEEE International Conference on Internet of Things (iThings-2019 ), pp. xx-yy, Atlanta, USA, July 2019.

2018

A. Argyrou, S. Giannoulakis, N. Tsapatsoulis
 Topic modelling on Instagram hashtags: An alternative way to Automatic Image Annotation?, Proceedings of the 13th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP 2018 ), pp. 61-67, Zaragoza, Spain, September 2018.

 C. Djouvas, A. Antoniou, N. Tsapatsoulis
 Improving Social Vote Recommendation in VAAs: The effects of political profile augmentation and classification method, Proceedings of the 13th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP 2018 ), pp. 1-6, Zaragoza, Spain, September 2018.

 S. Zenonos, A. Tsirtsis, N. Tsapatsoulis
 Twitter Influencers or Cheated Buyers?, Proceedings of the 3rd IEEE Cyber Science and Technology Congress (CyberSciTech 2018 ), pp. 236-242, Athens, Greece, August 2018.

 S. Giannoulakis, N. Grammalidis, N. Tsapatsoulis
 Metadata for intangible cultural heritage: the case of folk dances, Proceedings of the 13th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2018), pp. 634-645, Funchal, Madeira - Portugal, January 2018.

2017

S. Giannoulakis, N. Tsapatsoulis, K. Ntalianis
 Identifying image tags from Instagram hashtags using the HITS algorithm, Proceedings of the IEEE CyberSciTech 2017, pp. 89-94, Orlando, Florida, November 2017.

 N. Tsapatsoulis, C. Djouvas
 Feature extraction for tweet classification: Do the humans perform better?, Proceedings of the 12th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP 2017), pp. 53-58, Bratislava, Slovakia, July 2017.

 N. Tsapatsoulis, M. Agathokleous
 Forecasting elections from VAA data: What the undecided would vote?, Proceedings of the 12th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP 2017), pp. 46-52, Bratislava, Slovakia, July 2017.

 K. Ntalianis, N. Tsapatsoulis
 Multiresolution Organization of Social Media Users’ Profiles: Fast Detection and Efficient Transmission of Characteristic Profiles, Proceedings of the 10th IEEE International Conference on Cyber, Physical, and Social Computing (CPSCom'2017), pp. 37-43, Exeter, England, UK, June 2017.

 Νίκος Γραμμαλίδης, Σταμάτιος Γιαννουλάκης, Νικόλας Τσαπατσούλης, Στέφανος Καμαρινόπουλος, Παναγιώτης Μπαρμπούτης, Κοσμάς Δημητρόπουλος, Αναστάσιος Δουλάμης
 Ένα ολιστικό σχήμα περιγραφής δεδομένων καταγραφής παραδοσιακών χορών για την προστασία, μετάδοση και ανάπτυξη νέων εφαρμογών, Πρακτικά 2ου Πανελλήνιου Συνεδρίου Ψηφιοποίησης Πολιτιστικής Κληρονομιάς, Βόλος, Ελλάδα, Δεκέμβριος 2017.

2016

K. Ntalianis, N. Tsapatsoulis
 Wall-Content Selection in Social Media: A Revelance Feedback Scheme based on Explicit Crowdsourcing, Proceedings of the 9th IEEE International Conference on Cyber, Physical, and Social Computing (CPSCom'2016), pp. 534-539, Chengdu, China, December 2016 (best paper award of CPSCom'2016).

 A. Tsirtsis, N. Tsapatsoulis, M. Stamatelatos, K. Papadamou, M. Sirivianos
 Cyber Security Risks for Minors: A Taxonomy and a Software Architecture, Proceedings of the 11th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP 2016), pp. 93-99, Thessaloniki, Greece, October 2016.

 S. Giannoulakis, N. Tsapatsoulis
 Defining and identifying stophashtags in Instagram, Proceedings of the 2nd INNS Conference on Big Data 2016 (INNS Big Data 2016), pp. 304-313, Thessaloniki, Greece, October 2016.

 M. Agathokleous, N. Tsapatsoulis, C. Djouvas
 Estimating party-user similarity in Voting Advice Applications using Hidden Markov Models, Proceedings of the 2016 Joint Workshop on Interfaces and Human Decision Making for Recommender Systems at RecSys'16 (10th ACM Conference on Recommender Systems), pp. 6-13, Boston, MA, USA, September 2016 [|link|].

 N. Tsapatsoulis
 Web Image Indexing using WICE and a learning-free Language Model. In L. Iliadis and I. Maglogiannis (Eds.): AIAI 2016, IFIP AICT 475, pp. 131–140, 2016. DOI: 10.1007/978-3-319-44944-9_12 ( also in Proceedings of the 12th IFIP International Conference on
 Artificial Intelligence Applications and Innovations (AIAI 2016), pp. 131-140, Thessaloniki, Greece, September 2016) [|link|].

 A. Lanitis, N. Tsapatsoulis
 On the Analysis of Factors Influencing the Performance of Facial Age Progression, Proceedings of the 4th International Workshop on Biometrics and Forensics (IWBF 2016), pp. xx-yy, Limassol, Cyprus, March 2016.

2015

K. Ntalianis, N. Tsapatsoulis
 Unsupervised Sports Video Particles Annotation Based on Social Latent Semantic Analysis, Proceedings of the 2015 International Conference on Image Processing (ICIP'15), pp. 222-226, Quebec, Canada, September 2015.

 S. Giannoulakis, N. Tsapatsoulis
 Instagram hashtags as image annotation metadata, Proceedings of the 11th International Conference on Artificial Intelligence Applications and Innovations (AIAI'15), pp. 206-220, Bayonne/Biarritz, France, September 2015.

 A. Lanitis, N. Tsapatsoulis, K. Soteriou, D. Kuwahara, S. Morishima
 FG2015 Age Progression Evaluation, Proceedings of the 11th IEEE International Conference on Automatic Face and Gesture Recognition (FG 2015), Ljubljana, Slovenia, May 2015.

2014

N. Tsapatsoulis, F. Mendez
 Social vote recommendation: Building party models using the probability to vote feedback of VAA users, Proceedings of the 9th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP'14), pp. 124 -129, Corfu, Greece, November 2014

 C. Djouvas, N. Tsapatsoulis
 A View Behind the Scene: Data Structures and Software Architecture of a VAA, Proceedings of the 9th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP'14), pp. 136 -141, Corfu, Greece, November 2014

 A. Lanitis, N. Tsapatsoulis
 Assessing Facial Age Similarity: A Framework for Evaluating the Robustness of Different Feature Sets, Proceedings of the 2014 International Conference of the Biometrics Special Interest Group (BIOSIG 2014) , pp. 251 - 258, Darmstadt, Germany, September 2014.

 M. Agathokleous, N. Tsapatsoulis
 Learning User Models in Multi-criteria Recommender Systems, Proceedings of the 15th International Conference on Engineering Applications of Neural Networks (EANN 2014), pp. 205 - 216, Sofia, Bulgaria, September 2014.

 A. Lanitis, N. Tsapatsoulis, A. Maronidis
 On the Application of Biometric Techniques for Locating Damaged Artworks, Proceedings of the BIOMET 2014 International Workshop on Biometrics , pp. 246 - 257, Sofia, Bulgaria, June 2014.

 A. Lanitis, N. Tsapatsoulis
 Lessons Learned from the Application of Biometric-tests on a Real Case Involving Identity Verification of a Missing Child, Proceedings of the 2nd International Workshop on Biometrics and Forensics (IWBF 2014), pp. 1 - 6, Valetta, Malta, March 2014 [|link|].

2013

P. Kaimakis, N. Tsapatsoulis
 Background Modeling Methods for Visual Detection of Maritime Targets, Proceedings of the 4th ACM/IEEE ARTEMIS 2013 International Workshop on Analysis and Retrieval of Tracked Events and Motion in Imagery Streams (in conjunction with ACM Multimedia 2013), pp. 67 - 76, Barcelona, Spain, October 2013.

 Z. Theodosiou, N. Tsapatsoulis
 Spatial Histogram of Keypoints, Proceedings of the 2013 IEEE International Conference on Image Processing (ICIP 2013), pp. 2924-2928, Melbourne, Australia, September 2013 [pdf].

 K. Ntalianis, A. Doulamis, N. Doulamis, N. Tsapatsoulis
 Video Abstraction in Social Media: Augmenting Facebooks’s EdgeRank Algorithm in Video Content Presentation, Proceedings of the 2013 IEEE International Conference on Image Processing (ICIP 2013), pp. 2684-2688, Melbourne, Australia, September 2013 [pdf].

 M. Agathokleous, N. Tsapatsoulis, I. Katakis
 On the quantification of missing value impact on Voting Advice Applications. L. Iliadis, H. Papadopoulos, and C. Jayne (Eds.): EANN 2013, Part I, CCIS 383, pp. 496–505, Springer Berlin Heidelberg 2013 [link].

 K. Raftopoulos, K. Ntalianis, P. Tzouveli, N. Tsapatsoulis, A. Parker-Wood, M. Ferecatu
 Watermark Resynchronization: An Efficient Approach Based on Eulerian Tours around a Robust Skeleton. Lecture Notes in Computer Science, Volume 8099/2013, pp 211-214, Springer Berlin Heidelberg 2013 (Proceedings of the 14th Joint IFIP TC6 and TC11 Conference on Communications and Multimedia Security - CMS 2013, Magdeburg, Germany, September 2013) [link].

 M. Agathokleous, N. Tsapatsoulis
 Voting Advice Applications: Missing value estimation using matrix factorization and collaborative filtering, IFIP Advances in Information and Communication Technology, Volume 412/2013, pp. 20-29, Springer Berlin Heidelberg 2013 (Proceedings of the 9th International Conference on Artificial Intelligence Applications and Innovations - AIAI 2013, Paphos, Cyprus, September 2013) [link].

2012

I. Katakis, N. Tsapatsoulis, V. Triga, C. Tziouvas, F. Mendez
 Clustering Online Poll Data: Towards a Voting Assistance System, Proceedings of the 7th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP'12), pp. 54-59, Luxembourg, December 2012 [ link ].

 G. Tryfou, Z. Theodosiou, N. Tsapatsoulis
 Web image context extraction based on semantic representation of web page visual segments, Proceedings of the 7th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP'12), pp. 63-67, Luxembourg, December 2012 [ link ].

 Z. Theodosiou, C. Kasapi, N. Tsapatsoulis
 Semantic Gap Between People: An Experimental Investigation based on Image Annotation, Proceedings of the 7th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP'12), pp. 73-77, Luxembourg, December 2012 [ link ].

 K. Ntalianis, E. Sardis, N. Tsapatsoulis, A. Doulamis, P. Rizomiliotis
 Multiocular Surveilance of Wide Dynamic Environments Based on Optical Vision, Event
 Modelling and End-to-End Data Encryption, Proceedings of the first International Workshop on Management and Security technologies for Cloud Computing 2012 (ManSec-CC 2012), in conjunction with the 2012 IEEE GlobeCom, pp. , Anaheim, California, USA, December 2012.
 A. Doulamis, E. Sardis, N. Tsapatsoulis, K. Ntalianis, N. Matsatsinis
 Computer vision based sea borders surveillance, Proceedings of Applied Computing 2012 (AC'12), pp. , Madrid, Spain, October 2012.

 Z. Theodosiou, N. Tsapatsoulis
 Modelling crowdsourcing originated keywords within the athletics domain, Proceedings of the 8th International Conference on Artificial Intelligence Applications and Innovations (ΑΙΑΙ '12), pp. 404-413, Chalkidiki, Greece, September 2012 [ link ].

 G. Tryfou, N. Tsapatsoulis
 Extraction of web image information: semantic or visual cues?, Proceedings of the 8th International Conference on Artificial Intelligence Applications and Innovations (ΑΙΑΙ '12), pp. 368-373, Chalkidiki, Greece, September 2012 [ link ].

 G. Tryfou, N. Tsapatsoulis
 Using Visual Cues for the Extraction of Web Image Semantic Information, Proceedings of the 2012 International Conference on Theory and Practice of Digital Libraries (TPDL 2012), pp. 396-401, Paphos, Cyprus, September 2012.

 G. Tryfou, N. Tsapatsoulis
 Image indexing based on web page segmentation and clustering, Proceedings of the 11th International Conference on Applications of Computer Engineering (ACE '12), pp. 90-95, Athens, Greece, March 2012 [ pdf ] (best paper award of ACE'12)

 Z. Theodosiou, N. Tsapatsoulis
 On the creation of visual models for keywords through crowdsourcing, Proceedings of the 11th International Conference on Applications of Computer Engineering (ACE '12), pp. 96-100, Athens, Greece, March 2012 [ pdf ]

2011

Z. Theodosiou, N. Tsapatsoulis
 Crowdsourcing Annotation: Modelling keywords using low level features, Proceedings of the 5th International Conference on Internet Multimedia Systems Architecture and Application (IEEE IMSAA 11), Bangalore, India, December 2011

 Z. Theodosiou, O. Georgiou, N. Tsapatsoulis
 Evaluating annotators consistency with the aid of an innovative database schema, Proceedings of the 6th International Workshop on Semantic Media Adaptation and Personalization (SMAP 2011), pp. 74-78, Vigo, Spain, December 2011 [|pdf|]

2010

A. Lanitis, N. Tsapatsoulis
 A general framework for selecting biometric features for automatic user profiling, in Proceedings of the 5th International Workshop on Semantic Media Adaptation and Personalization (SMAP 2010), pp. 50-56, Limassol, Cyprus, December 2010 [|link|]

 Z. Theodosiou, O. Georgiou, N. Tsapatsoulis, A. Kounoudes, M. Milis
 Annotation of Cultural Heritage Documents Based on XML Dictionaries and Data Clustering, Proceedings of EuroMed 2010, (Lecture Notes in Computer Science, 2010, Volume 6436/2010, pp. 306-317), Limassol, Cyprus, November 2010 [|pdf|]

 K. Ntalianis, A. Doulamis, N. Tsapatsoulis
 Automatic Annotation of Image Databases based on Implicit Interaction and Visual Concept Modeling, Proceedings of the ACM Multimedia 2010, Firenze, Italy, October 2010

 O. Georgiou, N. Tsapatsoulis
 The importance of similarity metrics for representative users identification in Recommender Systems, in Proceedings of the 6th IFIP Conference on Artificial Intelligence Applications & Innovations (AIAI 2010) (IFIP Advances in Information and Communication Technology, 2010, Volume 339/2010, pp. 12-21), Larnaca, Cyprus, September 2010 [|pdf|]

 Z. Theodosiou, N. Tsapatsoulis, S. Bujak-Pietrek, I. Szadkowska-Stanczyk,
 Airborne asbestos fibers detection in microscope images using re-initialization free active contours, Proceedings of the 2010 Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC 2010), pp.4785-4788, Buenos Aires, Argentina, September 2010 [|pdf|]

 O. Georgiou, N. Tsapatsoulis
 Improving the scalability of recommender systems by clustering using genetic algorithms, in Proceedings of the 20th International Conference on Artificial Neural Networks (ICANN 2010) (Lecture Notes in Computer Science, 2010, Volume 6352/2010, pp. 442-449), Thessaloniki, Greece, September 2010 [|pdf|]

 A. Lanitis, N. Tsapatsoulis
 On the Quantification of Aging Effects on Biometric Features, in Proceedings of the 6th IFIP Conference on Artificial Intelligence Applications & Innovations (AIAI 2010) (IFIP Advances in Information and Communication Technology, 2010, Volume 339/2010, pp. 360-367), Larnaca, Cyprus, September 2010 [|pdf|]

2009

N. Tsapatsoulis, Z. Theodosiou
 Object Classification using the MPEG-7 visual descriptors: An experimental evaluation using state of the art data classifiers, in Proceedings of the 19th International Conference on Artificial Neural Networks (ICANN 2009), Limassol, Cyprus, September 2009 (Lecture Notes in Computer Science, 2009, Volume 5769/2009, pp. 905-912 [|pdf|]).

 Z. Theodosiou, A. Kounoudes, N. Tsapatsoulis, M. Milis
 MuLVAT: A Video Annotation Tool based on XML-dictionaries and Shot Clustering, in Proceedings of the 19th International Conference on Artificial Neural Networks (ICANN 2009), Limassol, Cyprus, September 2009 (Lecture Notes in Computer Science, 2009, Volume 5769/2009, pp. 913-922 [|pdf|])

 K. Ntalianis, A. Doulamis, N. Tsapatsoulis, N. Doulamis
 Unsupervised Clustering of Clickthrough Data for Automatic Annotation of Multimedia Content, in Proceedings of the 19th International Conference on Artificial Neural Networks (ICANN 2009), Limassol, Cyprus, September 2009 (Lecture Notes in Computer Science, 2009, Volume 5769/2009, pp. 895-904 [|pdf|])

 N. Tsapatsoulis
 A Hierarchical Classification Scheme for Semantic Image Annotation, in Proceedings of the 1st International Conference on Advances in Multimedia (MMEDIA 2009), pp. 194-200, Colmar, France, July 2009 [|pdf|].

 N. Tsapatsoulis
 Health monitoring through an attention-based agent, in Proceedings of the 16th International Conference on Systems, Signals and Image Processing (IWSSIP 2009), pp. 1-5, Chalkida, Greece, June 2009 [|pdf|].

 N. Tsapatsoulis, C. Pattichis
 Palm geometry biometrics: A score-based fusion approach, in Proceedings of the 1st Workshop on Artificial Intelligence Approaches for Biometric Template Creation and Multibiometrics Fusion, in conjunction with AIAI'09, Thessaloniki, Greece, April 2009 [|pdf|].

2008

D. Vogiatzis, N. Tsapatsoulis
 Modeling User Networks in Recommender Systems, in Proceedings of the 3rd International Workshop on Semantic Media Adaptation and Personalization (SMAP 2008), pp. 106-111, Prague, Czech Republic, December 2008 [|pdf|].

 K. Ntalianis, A. Doulamis, N. Tsapatsoulis, N. Doulamis
 Human action analysis, annotation and modeling in video streams based on implicit user interaction, in Proceedings of the ACM Multimedia (AREA 2008 Workshop), pp. 65-72, Vancouver, Canada, October 2008.

 K. Papadopoulos, N. Tsapatsoulis, A. Lanitis, A. Kounoudes
 The History Of Commandaria: Digital Journeys Back To Time, in Proceedings of the 14th International Conference on Virtual Systems and Multimedia (VSMM 2008), Limassol, Cyprus, October 2008.

2007

N. Tsapatsoulis, S. Petridis
 Classifying Images from Athletics based on Spatial Relations, in Proceedings of the 2nd International Workshop on Semantic Media Adaptation and Personalization, London, UK, pp.92-97, December 2007 [|pdf|]

 N. Tsapatsoulis, C. Pattichis, K. Rapantzikos
 Biologically inspired Region Of Interest Selection for Low Bit-rate Video Coding, in Proceedings of the IEEE International Conference on Image Processing (ICIP 2007), San Antonio, Texas, USA, Part III, pp. 33-336, September 2007 [|pdf|]

 N. Tsapatsoulis, S. Petridis, S. J. Perantonis
 On the use of spatial relations between objects for image classification, in Proceedings of the 4th IFIP Conference on Artificial Intelligence Applications & Innovations (AIAI 2007), Athens, Greece, September 2007 (IFIP Advances in Information and Communication Technology, Volume 247/2007, Springer, pp. 347-356 [|pdf|]).

 N. Tsapatsoulis, C. Loizou, C. Pattichis
 Region of Interest Video Coding for Low bit-rate Transmission of Carotid Ultrasound Videos over 3G Wireless Networks, in Proceedings of the 29th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC 2007), Lyon, France, pp. 3717-3720, August 2007 [|pdf|].

 D. Vogiatzis, N. Tsapatsoulis
 Clustering Microarray Data with Space Filling Curves, International Workshop on Fuzzy Logic and Applications (WILF 2007), Genoa, Italy, July 2007. [|pdf|]

2006

S. Petridis, N. Tsapatsoulis

Semantics Extraction from Multimedia Content: The BOEMIE Architecture, in Proceeding of the 1st International conference on Semantics and digital Media Technology (SAMT 2006), December 2006, Athens, Greece. [|pdf|]

 N. Tsapatsoulis, K. Rapantzikos
 Wavelet Based Estimation of Saliency Maps in Visual Attention Algorithms, Lecture Notes in Computer Science, Springer Berlin / Heidelberg, Vol. 4132/2006, pp. 538-547, Book: Artificial Neural Networks – ICANN 2006.

 D. Vogiatzis, N. Tsapatsoulis
 Missing Value Estimation for DNA Microarrays with Mutliresolution Schemes, Lecture Notes in Computer Science, Springer Berlin / Heidelberg, Vol. 4132/2006, pp. 141-150, Book: Artificial Neural Networks – ICANN 2006.

 N. Tsapatsoulis, K. Rapantzikos, Y. Avrithis
 Priority Coding for Video-telephony Applications based on Visual Attention, in Proc. of the 2nd International Mobile Multimedia Communications Conference (MobiMedia 2006), Alghero, Sardinia, Italy, September 2006. [|pdf|]

 N. Tsapatsoulis, C. Pattichis, A. Kounoudes, C. Loizou, A. Constantinides, J. G. Taylor
 Visual Attention based Region of Interest Coding for Video-telephony Applications, in Proc. of the 5th International Symposium on Communication Systems, Networks and Digital Signal Processing (CSNDSP’06), Patras, Greece, July 2006. [|pdf|]

2005

K. Rapantzikos, N. Tsapatsoulis
 Enhancing the Robustness of skin-based Face Detection Schemes through a Visual Attention Architecture, Proceedings of the 2005 IEEE International Conference on Image Processing (ICIP 2005), vol. 2, pp. 1298-1301, Genova, Italy, September 2005.

 M. Wallace, N. Tsapatsoulis
 Combining GAs and RBF Neural Networks for Fuzzy Rule Extraction from Numerical Data, in Proceedings of the International Conference on Artificial Neural Networks (ICANN 2005), Warsaw, Poland, September 2005 (Lecture Notes in Computer Science, 2005, Volume 3697/2005, pp. 521-526) [|pdf|]

 D. Vogiatzis, N. Tsapatsoulis
 Active Learning with Wavelets for Microarray Data, in Proceedings of the International Workshop on Fuzzy Logic and Applications (WILF 2005), Crema, Italy, September 2005. [|pdf|]

 N. Tsapatsoulis, D. Vogiatzis
 InUbiHealth: Intelligent Artefacts for Ubiquitous Health Monitoring, in Proceedings of the 5th International Network Conference (INC 2005), Samos, Greece, 5-7 July 2005. [|pdf|]

2004

K. Rapantzikos, N. Tsapatsoulis, Y. Avrithis
 Spatiotemporal Visual Attention Architecture for Video Analysis, in Proceedings of the MMSP’04, pp. 83-86, Siena, Italy, September 2004 [|pdf|].

 S. Ioannou, A. Raouzaiou, K. Karpouzis, M. Pertselakis, N. Tsapatsoulis, S. Kollias
 Adaptive Rule-Based Facial Expression Recognition, in Lecture Notes in Artificial Intelligence, vol. 3025, Springer-Verlag, pp. 466 - 475, 2004 [|pdf|].

 T. Balomenos, M. Pertselakis, E. McMahon, N. Tsapatsoulis
 On the Estimation of Car Driver Profiles in Proceedings of the 1st Int. Conf. “From Scientific Computing to Computational Engineering” IC-SCCE, Athens, Greece, September 2004 [|pdf|]

 M. Wallace, A. Raouzaiou, N. Tsapatsoulis
 Facial Expression Classification based on MPEG-4 FAPs: The use of evidence and prior knowledge for uncertainty removal, in Proceedings of the FUZZ-IEEE 2004 Conference, vol. 1, pp. 51-54, Budapest, Hungary, 2004. [|pdf|]

2003

G. Tsechpenakis, K. Rapantzikos, N. Tsapatsoulis, S. Kollias
 Object Tracking in Clutter and Partial Occlusion through Rule-Driven Utilization of Snakes, in Proceedings of the IEEE International Conference on Multimedia and Expo (ICME’03), vol. 3, pp. 69-72, Baltimore, MD, USA, 2003 [|pdf|].

 N. Tsapatsoulis, M. Wallace, S. Kasderidis
 Improving the Performance of Resource Allocation Networks through Hierarchical Clustering of High Dimensional Data, in Proceedings of the 13th International Conference on Artificial Neural Networks (ICANN'03), Istanbul, Turkey, 2003 (Lecture Notes in Computer Science, Volume 5769/2003, Springer, pp. 867-874 [|pdf|])

 S. Kasderidis, J. G. Taylor, N. Tsapatsoulis, D. Malchiodi
 Drawing Attention to the Dangerous, in Proceedings of the 13th International Conference on Artificial Neural Networks (ICANN'03), Istanbul, Turkey, 2003 (Lecture Notes in Computer Science, Volume 5769/2003, Springer, pp. 909-916 [|pdf|])

 A. Raouzaiou, S. Ioannou, K. Karpouzis, N. Tsapatsoulis, S. Kollias, R. Cowie
 An Intelligent Scheme for Facial Expression Recognition, in Proceedings of the 13th International Conference on Artificial Neural Networks (ICANN'03), Istanbul, Turkey, 2003 (Lecture Notes in Computer Science, Volume 5769/2003, Springer, pp. 867-874 [|pdf|])

 M. Pertselakis, N. Tsapatsoulis, S. Kollias, A. Stafylopatis
 An Adaptive Resource Allocating Neural Fuzzy Inference System, in Proceedings of the IEEE Intelligent Systems Application to Power Systems (ISAP’03), Lemnos, Greece, 2003. [|pdf|]

 M. Pertselakis, N. Tsapatsoulis,
 Service Discovery in Ubiquitous Computing: A first step towards sensor-based Context Identification, in Proceedings of the workshop on "Networking and Communication in the context of Disappearing Computer" held in the framework of the “Tales of the Disappearing Computer”, pp. 333-346, Santorini, Greece, June 2003. [|pdf|]

 K. Rapantzikos, N. Tsapatsoulis
 On the Implementation of Visual Attention Architectures, in Proceedings of the workshop on "Networking and Communication in the context of Disappearing Computer" held in the framework of the “Tales of the Disappearing Computer”, pp. 333-346, Santorini, Greece, June 2003. [|pdf|]

 T. Balomenos, K. Rapantzikos, N. Tsapatsoulis
 On the use of ECG waveforms for Health Status Estimation, in Proceeding of the “Tales of the Disappearing Computer”, pp. 69-72, Santorini, Greece, June 2003. [|pdf|]

 A. Raouzaiou, K. Karpouzis, N. Tsapatsoulis, S. Kollias
 Emotion Representation for Virtual Environments, in Proceedings of the 7th International Conference on Telecommunications, ConTEL2003, pp. 375-382, Zagreb, Croatia, June 2003. [|pdf|]

 T. Balomenos, N. Tsapatsoulis, S. Kollias, S. Kasderidis, J. G. Taylor
 Attention-driven Artificial Agents, in Proceedings of the European Symposium on Intelligent Technologies, Hybrid Systems and their implementation on Smart Adaptive Systems (EUNITE’03), Oulu, Finland, July 2003. [|pdf|]

 P. Tzouveli, N. Tsapatsoulis, S. Kollias, M. Michaelidou
 On the Development of User Adapted e-learning Schemes for Teachers, in Proceedings of the 3rd International Conference on "New Horizons in Industry and Education", Santorini, Greece, August 2003. [|pdf|]

2002

P. Tzouveli, K. Ntalianis, N. Tsapatsoulis, S. Kollias
 Automatic Face Region Watermarking Using Qualified Significant Wavelet Trees, in Proceedings of 9th International Workshop on Systems, Signal and Image Processing (IWSSIP’02), Manchester, UK, November 2002. [|pdf|]

 A. Raouzaiou, N. Tsapatsoulis, V. Tzouvaras, G. Stamou, S. Kollias
 A Hybrid Intelligence System for Facial Expression Recognition, in Proceedings of EUNITE 2002: Special Session on Multimedia Technologies and Ontologies, Albufeira, Portugal, September 2002. [|pdf|]

2001

G. Votsis, N. Doulamis, A. Doulamis, N. Tsapatsoulis, S. Kollias
 A Neural-Network-Based Approach to Adaptive Human Computer Interaction, in Proceedings of the ICANN01, pp. 1054-1059, Vienna, Austria, August 2001.

 A. Raouzaiou, N. Tsapatsoulis, S. Kollias
 Parameterized Facial Expression Synthesis for Videoconferencing Applications, in Proceedings of Intl. Workshop on Very Low Bitrate Video Coding (VLBV01), pp. 83-90, Athens, Greece, October 2001. [|pdf|]

2000

N. Tsapatsoulis, Y. Avrithis, S. Kollias
 Efficient Face Detection for Multimedia Applications, in Proceedings of the ICIP-2000, vol.2, pp. 247 –250, Vancouver, BC, Canada, September 2000, [|pdf|]

 Y. Avrithis, N. Tsapatsoulis, S. Kollias
 Color-Based Retrieval of Facial Images, in Proceedings of the EUSIPCO-2000, Tampere, Finland, September 2000. [|pdf|]

 N. Tsapatsoulis, K. Karpouzis, G. Stamou, F. Piat, S. Kollias
 A Fuzzy System for Emotion Classification based on the MPEG-4 Facial Definition Parameter Set, in Proceedings of the EUSIPCO-2000, Tampere, Finland, September 2000. [|pdf|]

 Y. Avrithis, N. Tsapatsoulis, S. Kollias
 Broadcast News Parsing Using Visual Cues: A Robust Face Detection Approach, in Proceedings of the IEEE International Conference on Multimedia and Expo (ICME2000), vol. 3, pp. 1469-1472, New York City, NY, July 2000 [|pdf|].

 F. Piat, N. Tsapatsoulis
 Exploring the Time Course of Facial Expressions with a Fuzzy System in Proceedings of the IEEE International Conference on Multimedia and Expo (ICME2000), vol. 2, pp. 615-618, New York City, NY, July 2000 [|pdf|].

 N. Tsapatsoulis, S. Kollias
 Face Detection in Color Images and Video Sequences, in Proceedings of the IEEE MELECON 2000 Mediterranean Electrotechnical Conference, vol. 2, pp. 498-502, Nicosia, Cyprus, May 2000 [|pdf|]

 K. Karpouzis, N. Tsapatsoulis, S. Kollias
 Moving to Continuous Facial Expression Space using the MPEG-4 Facial Definition Parameter (FDP) Set, in Proceedings of the Electronic Imaging 2000 Conference of SPIE, San Jose, CA, USA, January 2000. [|pdf|]

1999

I. Stefanakis, A. Doulamis, N. Doulamis, N. Tsapatsoulis
 A Multiresolution Model of Iterative Regularized Image Restoration, in Proceedings of the ICIIS’99, pp. 512-518, Washington D.C., USA, November 1999 [|pdf|]

 N. Tsapatsoulis, Y. Avrithis, S. Kollias
 On the use of Radon Transform for Facial Expression Recognition, in Proceedings of the ISAS/SCI’99, Orlando, Florida, USA, July 1999. [|pdf|]

1998

N. Tsapatsoulis, M. Leonidou, S. Kollias
 Facial Expression Recognition Using HMM with Observation Dependent Transition Matrix, in Proceedings of the MMSP’98, pp. 89-95, Redondo Beach, California, USA, December 1998 [|pdf|]

 M. Leonidou, N. Tsapatsoulis, S. Kollias
 An Illumination Invariant Face Recognition Algorithm, in Proceedings of the JCIS’98, Durham, North Carolina, USA, October 1998. [|pdf|]

 N. Tsapatsoulis, V. Alexopoulos, S. Kollias
 A Vector Based Approximation of KLT and its Application to Face Recognition, in Proceedings of the EUSIPCO’98, Rhodes, Greece, September 1998. [|pdf|]

 G. Votsis, N. Tsapatsoulis, K. Karpouzis, S. Kollias
 A Simplified Representation of 3D Human Faces adapted from 2D Images, in Proceedings of the NMBIA’98, Glasgow, UK, July 1998. [|pdf|]

 N. Tsapatsoulis, N. Doulamis, A. Doulamis, S. Kollias
 Face Extraction from Non-Uniform Background and Recognition in Compressed Domain, in Proceedings of the ICASSP’98, vol. 5, pp. 2701-2704, Seattle WA, U.S.A., May 1998 [|pdf|]

1997

N. Tsapatsoulis, F. Schnorrenberg, C. Pattichis, S. Kollias
 An Image Analysis System for Automated Detection of Breast Cancer Nuclei, in Proceedings of the ICIP’97, vol. 3, pp. 512-515, Santa Barbara, U.S.A., October 1997 [|pdf|]

 N. Tsapatsoulis, K. Karpouzis, G. Votsis, S. Kollias
 Analysis by synthesis of facial images based on frontal and profile views, in Proceedings of the IWSNHC3DI’97, Rhodes, Greece, September 1997 [|pdf|]

 N. Tsapatsoulis, F. Schnorrenberg, C. Pattichis, S. Kollias, C. Schizas
 A Neural Network Assisted Algorithm for Automated Detection of Breast Cancer Nuclei, in Proceedings of the DSP’97, vol. 1, pp. 269-272, Santorini, Greece, July 1997 [|pdf|]

 N. Doulamis, N. Tsapatsoulis, A. Doulamis, A. Tsiodras, S. Kollias
 Markovian models for the output of real world MPEG-1 encoders, in Proceedings of the 2nd Erlangen Symposium “Advances in Digital Communications”, Erlangen, Germany, April 1997. [|pdf|]

1996

A. Doulamis, N. Tsapatsoulis, N. Doulamis, S. Kollias
 Innovative techniques for the recognition of faces based on multiresolution analysis and morphological filtering, in Proceedings of the IWISP’96, Manchester, U.K., November 1996.

Studies

Teaching

CIS 164: Statistics for the Social Sciences

CIS 306: Search in the Internet and Social Media

CIS 473: Collective Intelligence

CIS 485: Social Network Analysis

Employment

Awards

Anna Zarkada

Associate Professor

Department of Communication and Marketing

anna.zarkada@cut.ac.cy

25 002046

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Anna K. Zarkada is an Associate Professor of Integrated Marketing Communication specializing in Services. She has a BSc (1st Class Honors) in Business Administration from the Athens University of Economics and Business, an MSc in International Marketing from the University of Manchester, UK, and a PhD in Services Science from the Queensland University of Technology, Australia.

 She has taught in the undergraduate and postgraduate programs of leading universities in Greece (Athens University of Economics and Business, Harokopion University, University of West Attica, Hellenic Open University), the United Kingdom (Manchester, Teesside, Salford, Cumbria, York St John, Open University), Australia (Queensland University of Technology, Griffith University), India (Amity University), Russia (Higher School of Economics), and Japan (The Foreign Service Training Institute), using both traditional and distance learning.

 Her research has been presented in over 100 publications in academic journals and international scientific conferences. Her work has received distinguished international recognitions such as the Emerald Literati Network Outstanding Author and Best Paper awards and best conference presentation prizes.

 She is an active consultant and trainer in in-company and executive education programs for Greek and multinational companies, government agencies, and non-profit organizations on issues of corporate culture, marketing and communication, and sustainable development. She is also involved in the promotion of Music and Arts Education.

Vasiliki Triga

Associate Professor

Department of Communication and Marketing

vasiliki.triga@cut.ac.cy

2500 2140

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Dr. Vasiliki Triga holds a PhD in Social and Political Sciences from the European University Institute in Florence. From 2007 until 2011 she worked as a senior researcher at the Centre for Research on Direct Democracy (c2d) at the University of Zurich. She has been teaching as a temporary lecturer at the University of Zurich and the Swiss Federal Institute of Technology of Zurich (ETHz). Before, she has been a visiting fellow at the Laboratoire d’anthropologie des institutions et des organisations sociales (LAIOS) at the CNRS (Paris) and the Aristotle University of Thessaloniki (Faculty of Psychology). Since 2021, she has been appointed as an Associate Professor and the Head of the Department of Public Communication at the Cyprus University of Technology. Her research interests lie in the field of ICT/internet based political processes like Voting Advice Applications, Southern Politics and the Economic Crisis, Political Communication and European Referendums. She has published her research in various journals such as IEEE Transactions on Cybernetics, Southern European Society and Politics, Public Management Review, JCMS etc. She is co-author of the book Referendums and the European Union: A Comparative Inquiry, published by Cambridge University Press in 2014. She is the Founder of the DigiPols Research Lab (https://digipols.cut.ac.cy/ ).

Publications

Journal Articles

Spyridou, P.(L.), Triga, V. and Milioni, D. L. (2024) “Were Online Media Biased? An Assessment of Statement and Actor Bias During the 2015 Referendum in Greece”. International Journal of Communication, 18: 2317-2342, https://ijoc.org/index.php/ijoc/article/view/20521

Triga, V., Ioannidis, N. and Djouvas, C. (2024) “The Waning of Ideology? Presidential elections in the Republic of Cyprus, 5 February 2023”. South European Society and Politics, https://doi.org/10.1080/13608746.2024.2304445

Mendez, C., Pegan, A. and Triga, V. (2022) “Creating public value in regional policy. Bringing citizens back in”. Public Management Review, doi: 10.1080/14719037.2022.2126880

Wurthmann, L. C., Marschall, S., Triga, V. and Manavopoulos, V. (2020). “Many losers – One winner? An examination of vote switching to the AfD in the 2017 German federal election using VAA data”. Party Politics, https://doi.org/10.1177/1354068820914959

Mendez, C., Mendez, F., Triga, V. and Carrascosa, J. M. (2020). “EU Cohesion Policy under the Media Spotlight: Exploring Territorial and Temporal Patterns in News Coverage and Tone”. Journal of Common Market Studies, https://doi.org/10.1111/jcms.13016

Triga, V. & Manavopoulos, V. (2019). “Does mode of administration impact on quality of data? Comparing a traditional survey versus an online survey via a Voting Advice Application”. Survey Research Methods, 13(2): 181-194, https://doi.org/10.18148/srm/2019.v13i2.7392

Carrion, B., Onorati, T., Díaz, P. and Triga, V. (2019). “A taxonomy generation tool for semantic visual analysis of large corpus of documents”. Multimedia Tools and Applications, doi: 10.1007/s11042-019-07880-y

Manavopoulos, V., Triga, V., Marschall, S. and Wurthmann, L. (2019).  “The Impact of VAAs on (non-Voting) Aspects of Political Participation: Insights from Panel Data Collected During the 2017 German Federal Elections Campaign”. Statistics, Politics and Policy, doi: 10.1515/spp-2018-0008

Triga, V., Mendez, F. and Tziouvas, C. (2018).  “Post-crisis normalisation? The 2018 Presidential Elections”. Southern European Society and Politics, doi: 10.1080/13608746.2018.1511347

Milioni, D. L., Triga, V. and Spyridou, L.-P. (2018). “Cadrages Médiatiques de la Consultation Grecque sur le Plan d'aide Européen: Le Référendum Cause ou Solution de la Crise?”. Participations, 1: 111-140. (translated from English by Xavier Blandin, original title: “Framing the Greek Bailout Referendum: A Crisis-Inducing or a Crisis-Resolving Mechanism?”)

Triga, V. (2017). “Parties and Change in Post-bailout Cyprus: The May 2016 Parliamentary Elections”. Southern European Society and Politics, doi: 10.1080/13608746.2017.1312768.

Triga, V. and Papa, V. (2015). “'The Poor have been Raped': An Analysis of Politicised Collective Identity in Facebook Groups against the Financial Crisis in Cyprus”. Cyprus Review, 27(1): 187-216.

Gemenis, K., Konstantinidis, I. and Triga, V. (2015) “Voting Advice Applications in Greece”. Science and Society, 33: 177-210. [in Greek]

Katakis, I., Tsapatsoulis, N., Mendez, F., Triga, V. and Djouvas, K. (2013) “Social Voting Advice Applications-Definitions, Challenges, Datasets and Evaluations”. IEEE Trasanctions on Cybernetics, 44(7): 1039-1052.

Baka, A., Figgou, L. and Triga, V. (2012). “'Neither agree, nor disagree': A critical analysis of the middle answer category in Voting Advice Applications”. International Journal of Electronic Governance, 5(3/4): 244-263.

Triga, V. (2011). “Social protest through Facebook in the Greek context: The case of the 'I don't pay' movement”. Journal of Critical Studies in Business and Society, 2(1-2): 51-73.

Mendez, F. and Triga, V. (2009). “Constitution-making, constitutional convention and conflict resolution: Lesson drawing for Cyprus”. Journal of Southern Europe and the Balkans, 11(4): 363-380.

Mendez, F., Mendez, M. and Triga, V. (2009). “Charting the rise (and fall?) of Direct Democracy in the European Union: How comparative federalism can help us understand the interplay of direct democracy and European integration”. Revista de Ciencia Politica, 29(1): 57-83.
  

Books / Monographs

Mendez, F., Mendez, M. and Triga, V. (2014). Referendums and the European Union: A comparative inquiry. Cambridge: Cambridge University Press.

Triga, V. (2007). Europe Beyond Brussels: An analysis of everyday discourses in the EU Agencies. Florence: European University Institute, EUI Theses Series, 2007. Available at: (http://cadmus.eui.eu/dspace/bitstream/1814/6943/1/2007_06_Triga.pdf)

Edited Books

Auer, A. and Triga, V. (2009). A Constitutional Convention for Cyprus. Berlin: Wissenschaftlicher Verlag Berlin.

Special Issues

Triga, V., Serdult, U. and Chadjipantelis, T. (2012) “Voting Advice Applications and State of the Art: Theory, practice, and comparative insights”. International Journal of Electronic Governance, 5(3/4): 194-202. [Special Issue Guest Editor, 'Introduction', pp. 194-202]

Milioni, D. and Triga, V. (2012) “Deliberation in the Participatory Web: Prospects and Challenges”. International Journal of Electronic Governance, 5(1): 3-98. [Special Issue Guest Editor, 'Introduction', pp. 3-10]

Triga, V. (2011) “Online and Offline Social Movements: An Interdisciplinary Critical Insight”. Journal of Critical Studies in Business and Society, 2(1-2): 3-134. [Special Issue Guest Editor, 'Introduction', pp. 3-9]

Book Chapters

Triga, V. and Manavopoulos, V. (2017). “The Greek bailout referendum in 2015”. In Mendez, F. and Mendez M., Referendums on EU matters, pp. 119-141. Brussels: European Parliament. Available at: http://www.europarl.europa.eu/RegData/etudes/STUD/2017/571402/IPOL_STU(2017)571402_EN.pdf

Manavopoulos, V. and Triga, V. (2017). “The 2015 Greek bailout referendum as a protest action: An analysis of media representations of the ‘Yes’ and ‘No’ campaigns”. In Papaioannou, T. and Gupta, S. (eds), Media representations of anti-austerity protests in the EU: Grievances, identities and Agency, pp. 117-142. London: Routledge.

Novelli, E., Rafter, K., Alvares, C., Verissimo, I., Poulakidakos, S., Veneti, A., Triga, V., Milioni, D. L. and Sammut, C. (2017). “Representations of the Economic Crisis and Austerity Politics”. In Holtz-Bacha, Ch., Novelli, E. and Rafter, K. (eds), Political Advertising in the 2014 European Parliament Elections, pp. 57-80. London, Palgrave MacMillan.

Triga, V. (2014) “Social Representations of Voting Advice Applications: A Comparative Analysis”. In Garzia, D. and Marschall, S. (ed), Matching Voters with Parties and Candidates, pp. 129-143. Colchester: ECPR Press.

Triga, V. and Milioni, D. (2014) “E-Strategy and Legislatures: A longitudinal analysis of Southern Europe's Parliaments”. In Anthopoulos, L. and Reddick, C. G. (ed), Government e-Strategic Planning and Management, pp. 157-184. New York: Springer.

Triga V. and Baka, A. (2014) “Protesting online Facebook groups in the Greek December 2008 protests”. In Chisholm, L. and Deligianni-Kouimtzi, V. (ed), Changing Landscapes of Childhood and Youth in Europe, pp. 152-178. Cambridge: Cambridge Scholars Publishing.

Baka, A. and Triga, V. (2010). “Νοηματοδοτήσεις της τρομοκρατίας στο λόγο ομάδων εστίασης Ελλήνων και Ευρωπαίων” (Constructing the meanings of terrorism in the discourse of Greeks and Europeans). In S. Papastamou, G. Prodrommitis & V. Pavlopoulos (Ed.), Κοινωνική σκέψη, νόηση και συμπεριφορά: 29 Έλληνες κοινωνικοί ψυχολόγοι ανα-κρίνουν την επιστήμη τους (Social thought, cognition and behaviour: 29 Greek social psychologists interrogate their science), Athens: Pedion, 2010. (in Greek)

Other Publications (Working Papers/Reports)

Triga, V. and Ioannidis, N. (2023). “The Cypriot presidential elections of 2023 and its aftermath”. Friedrich-Ebert-Stiftung and PRIO Cyprus Centre. Available at: https://www.prio.org/publications/13457

Mendez, C., Gazzola, M., Clement-Wilz, L., Triga, V., Mendez, F., Djouvas, C., Charalambous, A. and Bachtler, J. (2022). “Research for CULT Committee – The European Union’s approach to multilingualism in its own communications policy”. European Parliament, Policy Department for Structural and Cohesion Policies, Brussels. Available at: https://www.europarl.europa.eu/RegData/etudes/STUD/2022/699648/IPOL_STU(2022)699648_EN.pdf

Katakis, I., Tsapatsoulis, N., Triga, V., Tziouvas, C. and  Mendez, F. (2012). “Clustering Online Poll Data: Towards a Voting Assistance System”. Proceedings of the 7th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP’12), Luxembourg.

Mendez, F., Mendez, M. and Triga, V. (2008). “Dilemmas of Direct Democracy: The European Union from Comparative Perspective”. C2D Working Paper Series. 30/2008. Available at: http://c2d.ch/files/C2D_WP30.pdf

Gravier, M. and Triga, V. (2005). “Organisational culture in the institutions of the European Union” (ed.). EUI Working paper SPS No.2005/4. Florence: European University Institute. Available at:  http://www.iue.it/PUB/sps2005-04.pdf

Triga, V. (2005). “Understanding Europe beyond Brussels: Representing decentralization in the discourse of the European Agencies”. In M. Gravier and V. Triga (ed.), Organisational culture in the institutions of the European Union, 132-163. EUI Working paper SPS No.2005/4. Florence: European University Institute. Available at: http://www.iue.it/PUB/sps2005-04.pdf

Baka, A. and Triga V. (2002). “Απογραφική μελέτη κοινωνικοοικονομικών και οικιστικών χαρακτηριστικών των σκηνιτών Τσιγγάνων: Πιλοτική εφαρμογή στον καταυλισμό των σκηνιτών Τσιγγάνων του Δήμου Μενεμένης” (Census Study of the socio-economic and environmental characteristics of ROMA camps: A pilot-study in the ROMA camp in the Municipality of Menemeni). Τσιγγάνικος Λόγος, 9: 5-13. (in Greek)

Studies

Teaching

CIS 104 Social Psychology

CIS 208 Communication Research Methods II: Qualitative Analysis

CIS 314 Politics of the Internet

CIS 407 Research Design

Employment

Awards

Andreas Gregoriades

Associate Professor

Department of Communication and Marketing

andreas.gregoriades@cut.ac.cy

25002072

CV

PHOTO

Dr Andreas Gregoriades is an Associate Professor of Electronic Commerce and Information Systems. He earned his PhD in Computation from UMIST (University of Manchester Institute of Science and Technology, now University of Manchester) in Business Process Simulation. He has an MPhil in Software Change Impact Analysis from UMIST and BSc degree in Computation from UMIST. Prior to joining CUT, he was an Associate Professor of Information Systems in the Department of Computer Science at the European University Cyprus, Lecturer of Management Information Systems at the University of Surrey (UK) and Visiting Lecturer in Systems Integration at UMIST(UK). Prior to that he was Postdoctoral Research Associate at UMIST, Research Fellow at the University of Surrey (Defense Technology Centre) and Research Fellow at the University of Cyprus (Computer Science Department) in the areas of: smart decision support systems, complex sociotechnical systems design and intelligent transportation systems. His research interests span the areas of: machine learning/AI, requirements engineering and human factors with applications in decision support, consumer analytics, traffic safety and business change.

Research

Research Projects (Date, Project Title, Funding, Project Role)

2025-2028: Building Opportunities for Participation and Accessibility through lifelong community Mobility, EU Cost Action, Management Committee Member

2024-2025: Entrepreneurship in Times of Crisis, Cyprus University of Technology Internal Interdisciplinary Research Programme, Scientific officer

2022-2024: Fintech and Artificial Intelligence in Finance - Towards a transparent financial industry, EU Cost Action, Management Committee Member

2017-2022: Wider Impacts and Scenario Evaluation of Autonomous and Connected Transport, EU Cost Action, Management Committee Member

2015-2018: Social networks and travel behaviour, EU Cost Action, Management Committee Member

2013-2015: Towards Autonomic Road Transport Support Systems, EU Cost Action, Management Committee Member

2012-2015: A State-of-the-art VR CAVE Facility for the Advancement of Research and Development in Cyprus, Research and Innovation Foundation (CY), Partner

2011-2014: Reducing Environmental Footprint based on Multi-Modal Fleet management Systems for Eco-Routing and Driver Behaviour Adaptation, EU FP7, Researcher

2010-2012: Strategic Risk Assessment and Contingency Planning in Interconnected Transportation Networks, EU FP7, Research consultant

2010-2011: Command and Control Agents, DSTL, Research fellow

2008-2010: Integration of Bayesian Belief network with Dynamic Traffic Assignment for Improved Road Safety Management, Research and Innovation Foundation (CY), Partner

2006-2008:  Accident Prediction Early Warning System, Research and Innovation Foundation (CY), Principal Investigator

2004-2006: Decision Support System Using Dynamic Parsimonious Information Fusion Architectures, DSTL UK, Researcher

2000-2004: Systems Integration for Major Projects, EPSRC UK, Researcher

Publications

International Peer-reviewed Journal Articles

International peer reviewed Conference articles

Ioannou, I., Nagaradjane, P., Christophorou, C., Gregoriades, A., & Vassiliou, V. (2025).  Revolutionizing 6G networks: Implementing cell-free architecture with advanced clustering through deep machine learning. In 2025 International Conference on Wireless Communications Signal Processing and Networking (WiSPNET) (pp. 1–6). https://doi.org/10.1109/WiSPNET64060.2025.11004945

Ioannou, I., Gregoriades, A., Christophorou, C., Raspopoulos, M., Vassiliou, V. (2025). Implementing a Cell-Free 6G Distributed AI Network with the Use of Deep ML under a Traditional Multi-Cell Mobile Network. 5th IEEE Middle East and North Africa Communications Conference: Breaking Boundaries: Pioneering the Next Era of Communication, MENACOMM 2025. https://doi.org/10.1109/MENACOMM62946.2025.10910986

Artelt, A., Gregoriades, A. (2024). A Two-Stage Algorithm for Cost-Efficient Multi-instance Counterfactual Explanations. CEUR Workshop Proceedings, 3793, 233-240.

Artelt, A., Gregoriades, A. (2024). Application of Multi-Instance Counterfactual Explanation in Road Safety Analysis. CEUR Workshop Proceedings, 3813, 96-107.

Artelt, A., Gregoriades, A. (2023). How to Make Them Stay? Diverse Counterfactual Explanations of Employee Attrition. International Conference on Enterprise Information Systems, ICEIS - Proceedings, 1, 532-538. https://doi.org/10.5220/0011961300003467

Christodoulou, E., Gregoriades, A., Pampaka, M., Herodotou, H. (2022). Personality-Informed Restaurant Recommendation. Lecture Notes in Networks and Systems, 468 LNNS, 13-21. https://doi.org/10.1007/978-3-031-04826-5_2

Christodoulou, E., Gregoriades, A. (2023). Applying Machine Learning in Personality-based Persuasion Marketing. IEEE International Conference on Data Mining Workshops, ICDMW, 16-23. https://doi.org/10.1109/ICDMW60847.2023.00010

Christodoulou, E., Gregoriades, A. (2023). Leveraging Natural Language Processing in Persuasive Marketing. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 13995 LNAI, 197-209. https://doi.org/10.1007/978-981-99-5834-4_16

Gregoriades, A., Dimitriou, L., Pampaka, M., Michail, H., Georgiades, M. (2022). Machine Learning Analysis of Pedestrians’ Hazard Anticipation from Eye Tracking Data. CEUR Workshop Proceedings, 3173.

Christodoulou, E., Gregoriades, A., Herodotou, H., Pampaka, M. (2022). Extracting User Preferences and Personality from Text for Restaurant Recommendation. CEUR Workshop Proceedings, 3303.

Christodoulou, E., Gregoriades, A., Herodotou, H., Pampaka, M. (2022). Combination of User and Venue Personality with Topic Modelling in Restaurant Recommender Systems. CEUR Workshop Proceedings, 3219, 21-36.

Christodoulou, E., Gregoriades, A., Pampaka, M., Herodotou, H. (2021). Application of Classification and Word Embedding Techniques to Evaluate Tourists Hotel-revisit Intention. International Conference on Enterprise Information Systems, ICEIS - Proceedings, 1, 216-223. https://doi.org/10.5220/0010453502160223

Christodoulou, E., Gregoriades, A., Papapanayides, S. (2020). A data analytics approach to online tourists' reviews evaluation. ICEIS 2020 - Proceedings of the 22nd International Conference on Enterprise Information Systems, 1, 99-105. https://doi.org/10.5220/0009361000990105

Christodoulou, E., Gregoriades, A., Pampaka, M., Herodotou, H. (2020). Combination of Topic Modelling and Decision Tree Classification for Tourist Destination Marketing. Lecture Notes in Business Information Processing, 382 LNBIP, 95-108. https://doi.org/10.1007/978-3-030-49165-9_9

Gregoriades, A. Dimitriou L. (2020). Naturalistic analysis of tourist pedestrians’ spatial cognition, Smart Innovation, Systems and Technologies, 171, 1-13. https://doi.org/10.1007/978-981-15-2024-2_1

Tasios D, Tjortjis C, Gregoriades A (2019). Mining Traffic Accident Data for Hazard Causality Analysis. IEEE 4th South-East Europe Design Automation, Computer Engineering, Computer Networks and Social Media Conference, Piraeus.

Gregoriades A, Pampaka M, Georgiades M (2019). A Holistic Approach to Requirements Elicitation for Mobile Tourist Recommendation Systems. Lecture Notes in Networks and Systems, 69, 857-873. https://doi.org/10.1007/978-3-030-12388-8_58

Ektoros E, Gregoriades A, Georgiades M (2019). Online consumers’ opinions analysis for marketing strategy evaluation. 21st International Conference on Enterprise Information Systems (ICEIS), Crete.

Gregoriades A, Pampaka M (2018). Evaluating a custom-made agent-based driving simulator. 10th International Workshop on Agents in Traffic and Transportation. Stockholm.

Gregoriades A, Pampaka M (2018). Requirements elicitation of future mobile recommender systems for tourists. Tourism, travel and hospitality at crossroads: the way ahead (Tourman) 2018, Rhodes, pp 481-490.

Gregoriades A, Christodoulides A (2018). Extracting Traffic Safety Knowledge from Historical Accident Data. Location Based Services 2018, Zurich.

Gregoriades A, Chrystodoulides A (2017). Traffic Accidents Analysis using Self-Organizing Maps and Association Rules for Improved Tourist Safety, 19th  International Conference on Enterprise Information Systems (ICEIS).

Gregoriades A, Chrystodoulides, Michael H (2017). Mining Traffic Data for the Development of an Accident Warning Application for Tourists. Advances in Safety Management and Human Factors, Springer.

Gregoriades A., Pampaka M (2016). Validating Sociotechnical Systems Requirements through Immersion. ICEIS 2016.

Gregoriades A, Pampaka M (2016). Enhancing drivers’ situation awareness. Applied Human Factors and Ergonomics (AHFE), Orlando, Florida.

Gregoriades A, Vozniuk O. (2015). Combining Physiological with Cognitive Measures of Online Users to Evaluate a Physicians' Review Website. International Conference on e-Business ICE-B 2015.

Gregoriades A.,  Sutcliffe A. G. Pampaka M. (2014). Simulation-Based Requirements Discovery for Smart Driver Assistive Technologies, IEEE Requirements Engineering, RE14, Karlskrona, 2014.

Gregoriades A, Florides C.,  Christodoulou S., Pampaka M. and Michail H (2014). Requirements discovery for smart driver assistive technology through simulation. Applied Human Factors and Ergonomics, AHFE 2014, Krakow.

Michail J, Louca C. Gavrilis D, Gregoriades A, Anastasiou L, Ioannides M (2014).  Distribution of Cultural Content through Exploitation of Cryptographic Algorithms and Hardware Identification, EuroMed 2014,pp 156-165.

Christodoulou S, Michael D, Gregoriades A, Pamapaka (2013 ). Driver workload analysis using an interactive 3D driving simulator, Road Safety and Simulation Conference 2013, Rome.

Gregoriades A, Pamapaka M, Florides, (2013). Driver behaviour analysis through simulation”, IEEE SMC 2013, Manchester.

Christodoulou S, Michael D, Gregoriades A (2013). Design of a 3D Interactive Simulator For Driver Behavior Analysis. 45th Summer Computer Simulation Conference (SCSC 2013), Toronto.

Gregoriades A., Mouskos K.and  Michail H (2012). Combining Traffic Simulation with Bayesian Networks for improved Quantification of Accident Risk Index. in Proc. of the 44th Summer Computer Simulation Conference (SCSC 2012), Genoa, Italy.

Gregoriades A. Mouskos K, Michail H (2012). An Intelligent Transportation System for Accident Risk Quantification. ICEIS 2012, Wroclaw,  Poland.

Athanasiou G, Michail H, Gregoriades A, Ioannides M, (2012),  Evolution of the e-Museum concept through exploitation of cryptographic algorithms, Euro-Mediterranean Conference, pp 291-300.

Gregoriades A, Papadopoulou V, Petrides P (2011). Project Risk Management Using Event Calculus. SEKE 2011, Miami, USA.

Gregoriades A, Mouskos K (2011). An Intelligent System to Enhance Traffic Safety Analysis. International Conference on Performance, Safety and Robustness in Complex Systems and Applications, PESARO, Budapest. (Best Paper Award).

Gregoriades A, Mouskos K (2011). A Computational Approach to Traffic Safety Analysis. IEEE International Conference on Computational Intelligence and Industrial Application, Wuhan, China.

Gregoriades A, Mouskos K (2011). An Integrated Dynamic Traffic Assignment- Bayesian Belief Networks Methodology to Assess Traffic Safety. 3rd International Conference on Road Safety and Simulation (RSS), Indianapolis.

Krishna A, Gregoriades A (2010). Extending UML with Non-functional Requirements modelling. The 19th International Conference on Information Systems Development, Prague.

Tambouratzis T, Souliou D, Chalikias M and Gregoriades A (2010). Dimensionality Reduction of Accident Databases for Minimal Tradeoff in Prediction Accuracy. IKE'10 - The 2010 International Conference on Information and Knowledge Engineering, Las Vegas.

Krishna A, Gregoriades A (2010). Quality Indicators in Requirements Elicitation. The 22nd International Conference on Software Engineering and Knowledge Engineering, San Francisco.

Gregoriades A, Mouskos K (2010). Integration of Dynamic Traffic Assignment with Bayesian Networks for Road Safety Management. 7th bi-annual European Systems Engineering Conference (EuSEC), Stockholm, Sweden.

Michail H, Gregoriades A., Papadopoulou V., Athanasiou G., Kritikakou A., Goutis C (2010). High Throughput Hardware/Software Codesign Methodology for Designing Sha-256 Hashing Cryptographic Module in Hardware. in Proc. of the 2010 International Conference on Security and Cryptography (SECRYPT'10), Athens, Greece.

Tambouratzis T,  Souliou D, Chalikias M and Gregoriades A (2010). Combining Probabilistic Neural Networks and Decision Trees for  Maximally Accurate and Efficient Accident Prediction. IEEE International Joint Conference on Neural Networks, Barcelona, Spain.

Gregoriades A, Obadan S., Michail H.,Papadopoulou V., Michael D (2010). A Robotic system for home security enhancement. 8th International Conference on Smart Homes and Health Telematics (ICOST), Seoul, Korea.

Michail H., Gregoriades A, Papadopoulou V, Athanasiou, G., Kritikakou A, Goutis C (2010). Hardware Software Co-design Speed Authentication Module for IPSec/IPv6. The Fifth International Conference on Digital Telecommunications (ICDT), Athens, Greece.

Papadopoulou V, Gregoriades A (2009). Nonfunctional Requirements Validation - A Game Theoretic Approach. Proceedings of the IEEE International Conference on Management and Service Science.

Papadopoulou V, Gregoriades A.  (2009). A Game Theoretic Analysis of Non-functional Requirements. Proceedings of the International Conference on Engineering Management and Service Sciences, Beijing, China.

Gregoriades A, Papadopoulou V.  (2009). Internationalising the MIS module. Proceedings of the International Conference of Computer Supported Education, Springer-Verlag, Lisbon, Portugal.

Gregoriades A (2008). Validating Safety Performance of Prospective Road Designs using Bayesian Belief Networks. Proceedings of the IEEE Distributed Human Machines Systems, Athens.

2007 Gregoriades A, Constantinos Pattichis, “Assessing the reliability of road networks using Bayesian Networks and Agent-based Simulation”, Proceedings of the HCI International conference 2007, Beijing, China.

2007 Gregoriades A, “Road safety assessment using Bayesian belief networks and agent-based simulation”, Proceedings of the IEEE Systems Man and Cybernetics Conference, pp 615-620, Montreal, Canada.

2007 Gregoriades A, “Towards a User-Centred Road safety management method based on Road traffic simulation”, Proceedings of the Winter Simulation Conference, pp 1905-1914 Washington DC, USA.

2006 Gregoriades A, Louvieris P., “Analogical Reasoning for Situation Awareness in Network-enabled Environments”, International Command and Control Research and Technology Symposium,  Cambridge, UK.

2005 Louvieris P., Gregoriades A.,  “An Agent-Based Decision Support Paradigm employing Bayesian Belief Networks”, Proceedings of the Defence Applications of Multi-Agent Systems Workshop, DAMAS 05, pp 24-36, Utrecht, The Netherlands.

Gregoriades A (2004). Sutcliffe A. S. Shin J. E., “Human-Centred Requirements Engineering", Proceedings of the IEEE, Requirements Engineering 2004, pp 154 – 163,  Kyoto, Japan.

Shin J. E., Sutcliffe A. S., Gregoriades A (2003). Evaluation of an Advisor Tool for Scenario Generation. Proceedings of the Ninth International Conference on Human-Computer Interaction, INTERACT, Zurich, Switzerland.

Gregoriades A, Sutcliffe A. S., Karanikas H (2003). Evaluation of the SRA tool using Data Mining Techniques. Proceedings of the 15th Conference On Advanced Information Systems Engineering (CAiSE), Klangenfurt, Austria.

Gregoriades A., Sutcliffe A. S (2003). Diagnosing reliability problems in Socio-technical Systems: A Visualisation approach. Proceedings of the 13th Annual Symposium of the International Council on Systems Engineering (INCOSE), Washington DC.

Gregoriades A., Sutcliffe A. S., Shin J. E (2002). Assessing the Reliability of Socio-technical Systems. Proceedings of the 12th Annual Symposium of the International Council on Systems Engineering (INCOSE), Las Vegas (Best Paper Award).

Sutcliffe A. S., Shin J. E., Gregoriades A (2002). Tool Support for Scenario-based Functional Allocation. Proceedings of the 21 European Annual Conference on Human Decision Making and Control, Edinburgh, UK.

Sutcliffe A. S (2002). Gregoriades A. “Validating Functional System Requirements with Scenarios", Proceedings of the IEEE, Requirements Engineering (RE) 02, pp 181 - 188, Essen, Germany.

Gregoriades A, Karakostas B (2001). Manpower Planning using System Dynamics. Proceedings of the 19th International Conference of the System Dynamics Society, Atlanta, USA.

Gregoriades A, Karakostas B (2001). Human Error assessment in complex Socio-technical systems. Proceedings of the 19th International Conference of the System Dynamics Society, Atlanta, USA.

Gregoriades A, Karakostas B (2000). A Simulation Methodology Unifying Business Objects and System Dynamics. Proceedings of the 18th International Conference of the System Dynamics Society, Bergen, Norway.

Gregoriades A, Karakostas B (1999). Combined use of System Dynamics and Business object Modelling. Proceedings of the International Summer Computer Simulation Conference, Chicago, Illinois.

Articles in Scientific Magazines

Gregoriades A. Pattichis C. (2008). Accident Prediction Early Warning System, Ipsipetis Magazine, Cyprus Research Promotion Foundation.

Studies

PhD in Computation, 2000, UMIST, Manchester, UK

MPhil in Computation, 1997, UMIST, Manchester, UK

BSc in Computation, 1996, UMIST, Manchester, UK

Teaching

CIS 164 STATISTICS FOR SOCIAL SCIENCES

CIS306 SOCIAL MEDIA AND DIGITAL RESEARCH

CIS 473 COLLECTIVE INTELLIGENCE

IMC 204 WEB ANALYTICS

Employment

2021 - Present: Associate Professor, Cyprus University of Technology, Cyprus

2015 - 2021: Assistant Professor, Cyprus University of Technology, Cyprus

2008 - 2015: Associate Professor, European University Cyprus, Cyprus

2006 - 2008: Lecturer, University of Surrey, UK

2004 - 2006, Research Fellow,  University of Surrey, UK

2000 - 2004: Research Associate, UMIST, UK

Awards

Best paper awards

2011, An Intelligent System to Enhance Traffic Safety Analysis, Best paper, International Conference on Performance, Safety and Robustness in Complex Systems and Applications

2002, Assessing the Reliability of Socio-technical Systems, Best paper, Annual Symposium of the International Council on Systems Engineering (INCOSE)

Yioula Melanthiou

Assistant Professor

Department of Communication and Marketing

yioula.melanthiou@cut.ac.cy

25002396

PHOTO

Dr. Yioula Melanthiou is an Assistant Professor of Marketing at the Cyprus University of Technology. Her research interests focus on Augmented Reality (AR), Social Media Marketing, and Consumer Behaviour, fields in which she has numerous publications and presentations. Dr. Melanthiou brings over two decades of academic experience, having held leadership roles including Head of the Marketing Department and Director of Doctoral Studies at the University of Nicosia, where she worked for 18 years. Prior to her academic career, she served as Research Director and Marketing Consultant for a multinational company. She is deeply committed to teaching and mentoring undergraduate and doctoral students, and has actively participated in many European funded research programs.

Research

Teaching

Publications

Scientific journals

1.     Augurio, A., Castaldi, L., Mazzoni, C., and Melanthiou, Y. (forthcoming 2025) Examining Servitization as a Resource Based Competitive Advantage, Global Business and Economics Review. DOI: 10.1504/GBER.2025.10062181
  

2.     Ntais, C., Suvatjis, J. and Melanthiou, Y., (2023). Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand. European Research Studies Journal, 26(1), pp.612-633. DOI: 10.35808/ersj/3132
  

3.     Ntais, C., Suvatjis, J., & Melanthiou, Y. (2023). Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing. International Journal of Economics & Business Administration, 11(1), 165-189. DOI: 10.35808/ijeba/804

4.     Papasolomou, I., Melanthiou, Y., & Tsamouridis, A. (2023). The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector. Journal of Marketing Communications, 29(2), 191-209. DOI: https://10.1080/13527266.2022.2154059

5.     Abdalmajid, J., Papasolomou, I., Vrontis, D., Melanthiou, Y., Thrassou, A., & Uzunboylu, N. (2023). A nation brand development framework: the stakeholders’ perspective. Journal of Asia Business Studies. Vol. ahead-of-print No. ahead-of-print, DOI: https://doi.org/10.1108/JABS-03-2022-0087

6.     Garanti, Z., Igbudu, N., Popoola, T., Vrontis, D., and Melanthiou, Y. (2022) “Building Corporate Reputation through Social Media Marketing Efforts: The Mediating Role of Corporate Brand Credibility, International Journal of Internet Marketing and Advertising, Vol. 17, No. 3/4, pp 370-393. DOI: https://10.1504/IJIMA.2022.10044686

7.     Berjozkina, G. and Melanthiou, Y. (2021), “Is Tourism and Hospitality Education Supporting Sustainability?”, Worldwide Hospitality and Tourism Themes, Vol. 13 No. 6, pp. 744-753. DOI: https://doi.org/10.1108/WHATT-07-2021-0101

8.     Avgeropoulou, K. and Melanthiou, Y. (2021) “Giving power to those having less power: NGOs, YouTube and virality”, Journal for Global Business Advancement (JGBA), Vol. 14, No. 4, pp. 520-540 DOI: https://doi.org/10.1504/JGBA.2021.118748

9.  Nosi, C., Pucci, T., Melanthiou, Y. and Zanni, L. (2021), "The influence of online and offline brand trust on consumer buying intention", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. DOI: https://doi.org/10.1108/EMJB-01-2021-0002

10.  Uzunboylu, N., Melanthiou, Y., and Papasolomou, I. (2020) “Hello Brand. Let's Take a Selfie”, Qualitative Market Research: An International Journal, Vol. 23, Issue:1, pp. 109-121 DOI: https://doi.org/10.1108/QMR-12-2017-0183

11.  Melanthiou, Y., Evripidou, L., Epaminonda, E., Komodromos, M. (2020) “The ‘Soft’ and ‘Hard’ sides of the Sharing Economy: Marketing, Sociocultural and Financial aspects”, International Journal of Business and Globalisation, Vol. 24, Issue: 3, pp. 330-346 DOI: http://doi.org/10.1504/IJBG.2020.106478

12.  Casprini, E., Melanthiou, Y., Pucci, T., & Zanni, L. (2020). Managing founder-based brand identity during succession. Journal of Brand Management, Vol. 27, Issue: 1, pp. 1-14 DOI: https://doi.org/10.1057/s41262-019-00161-x

13.  Chebbi, H., Yahiaoui, D., Sellami, M., Papasolomou, I., and Melanthiou, Y. (2020) “Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France”, Journal of Business Research, Vol. 119, p.p. 209-217 DOI: https://doi.org/10.1016/j.jbusres.2019.06.003

14.  Teerakapibal, S., and Melanthiou, Y. (2019) "The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population." British Food Journal Vol.122, Issue: 1, pp. 272-290. DOI: https://doi.org/10.1108/BFJ-08-2018-0559

15.  Zopiatis, A., and Melanthiou, Y. (2019) "The celebrity chef phenomenon: a (reflective) commentary", International Journal of Contemporary Hospitality Management, Vol. 31 Issue: 2, pp.538-556 DOI: https://doi.org/10.1108/IJCHM-12-2017-0822

16.  Papasolomou, I., Kountouros, H., Melanthiou, Y. (2018) “Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects”, Global Business and Economics Review, 20 (5/6): 634-649 DOI: https://doi.org/10.1504/GBER.2018.094449

17.  Giovani, A., and Melanthiou, Y. (2017) “Retailer Loyalty in the Online Context: The Influence of Transactional and Relational Experiences”, Journal of Customer Behaviour, 16 (1): 35-59 DOI: https://doi.org/10.1362/147539217X14909732699471

18.  Komodromos, M., and Melanthiou, Y. (2017) "Challenges Experienced by Employees during Change Management: A Case Study from Cyprus" International Journal of Teaching and Case Studies (IJTCS), Vol. 8, No. 1, pp. 46-58. DOI: https://doi.org/10.1504/IJTCS.2017.084390

19.  Melanthiou, Y., Thrassou, A. and Vrontis, D. (2017) ‘A value-based transcription of student choices into higher education branding practices’, Global Business and Economics Review, Vol. 19, No. 2, pp.121–136. DOI: https://doi.org/10.1504/GBER.2017.082574

20.  Zopiatis, A., Theocharous, A. L., Kosmas, P. C., Webster, C., and Melanthiou, Y. (2016) Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape. International Journal of Tourism Research, 18: 579–590 DOI: https://doi.org/10.1002/jtr.2075

21.  Di Iazzi, A., Vrontis, D., Trio, O and Melanthiou, Y. (2016), “Consumer Preference, Satisfaction and Intentional Behavior: Investigating Consumer Attitudes for Branded or Unbranded Products”, Journal of Transnational Management, Vol. 21, No. 2, pp. 84-98 DOI: https://doi.org/10.1080/15475778.2016.1167000

22.  Ioannou, M., and Melanthiou, Y. (2015) “The Effect of Interaction Quality on Trust, Loyalty and Cross-Selling”, International Economics Letters, 4(1): 1-14

23.  Melanthiou, Y., Papasolomou, I., Komodromos, M. (2015) “Social Media Uptake in Cyprus – or is it just a new Fad?” International Journal of Technology Marketing, 10(3): 312-325 DOI: https://doi.org/10.1504/IJTMKT.2015.070660

24.  Melanthiou, Y., Pavlou, F., and Constantinou, E. (2015) “The Use of Social Network Sites as an E-Recruitment Tool”, Journal of Transnational Management, 20(1): 31-49 DOI: https://doi.org/10.1080/15475778.2015.998141

25.  Komodromos, M. and Melanthiou, Y. (2014) “Corporate Reputation through Strategic Corporate Social Responsibility: Insights from Service Industry Companies”, Journal of Promotion Management, 20(4), 470-480 DOI: https://doi.org/10.1080/10496491.2014.930284

26.  Evripidou, L., and Melanthiou, Y. (2013) “Airline Industry Consolidation and Its Effect On Shareholder Value”, Journal for Global Business Advancement, 6(4): 318-330 DOI: https://doi.org/10.1504/JGBA.2013.058276

27.  Papasolomou, I. and Melanthiou, Y. (2012) “Social Media: Marketing Public Relation’s New Best Friend”, Journal of Promotion Management, 18(3), 319-328 DOI: https://doi.org/10.1080/10496491.2012.696458

28.  Vrontis, D. and Melanthiou, Y. (2011), “Assessing Website Effectiveness of Airline Companies”, International Journal of Online Marketing, 1(1): 12-23 Guest Editor: Professor Philip Kotler, Northwestern University, USA DOI: http://doi.org/10.4018/ijom.2011010102

29.  Melanthiou, Y. and Fantis, S. (2010) “Using Social Networks as a Promotional Tool for Higher Education Institutions”, International Journal of Technology Marketing, 5(4): 303-314 DOI: https://doi.org/10.1504/IJTMKT.2010.039733

30.  Melanthiou, Y. (2008) “Students’ Views on Higher Education”, International Journal of Management Cases, 10 (2) DOI: https://doi.org/10.5848/APBJ.2008.00075

31.  Vrontis, D., Ktoridou, D. and Melanthiou, Y. (2007), “Website Design and Development as an Effective and Efficient Promotional Tool: A Case Study in the Hotel Industry in Cyprus”, Journal of Website Promotion, 2 (3-4): 125-139 DOI: https://doi.org/10.1080/15533610802174995

32.  Vrontis, D., Thrassou, A. and Melanthiou, Y. (2007) “A Contemporary Higher Education Student-Choice Model for Developed Countries”, Journal of Business Research, 60 (9): 979-989 DOI: https://doi.org/10.1016/j.jbusres.2007.01.023

Chapters

1.     Glezakou, E., Thrassou, A., Melanthiou, Y. (2021) “Sustainable Development as a Business Advantage in Real Estate”. In:  Shams, S.R., Vrontis, D., Weber, Y., Rogdia, E.T. and Santoro, G. (eds) Business Model Innovation: New Frontiers and Perspectives. Routledge. Business Model Innovation: New Frontiers and Perspectives", Routledge. DOI: https://doi.org/10.4324/9781003028307

2.  Kriemadis T., Kariofyllas C., Melanthiou Y., Kartakoullis N., Sakas D.P. (2021) “Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis”. In: Sakas D.P., Nasiopoulos D.K., Taratuhina Y. (eds) Business Intelligence and Modelling. IC-BIM 2019. Springer Proceedings in Business and Economics. Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-57065-1_47

3.  Christoforou T., Melanthiou Y. (2019) “The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty”. In: Thrassou A., Vrontis D., Weber Y., Shams S., Tsoukatos E. (eds) The Synergy of Business Theory and Practice. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. Palgrave Macmillan, Cham DOI : https://doi.org/10.1007/978-3-030-17523-8_11

Conferences

2024

1.  Augurio, A., Castaldi, L., and Melanthiou, Y. “Segmentation of The Italian E-Mobility Market. An Application of The Theory of Planned Behaviour”, in Proceedings of the 17th Annual Conference of the EuroMed Academy of Business (EMAB) (Pisa) September 11-13, 20243 (pp. 690-692) ISBN: 978-9925-628-01-8

2.  EL Naddaf, S., Melanthiou, Y., Efthymiou, L. and Christodoulou, K. “The Role of Blockchain Technology and Its Impact on The Buyer-Supplier Relationships in The Food Supply Chain”, in Proceedings of the 17th Annual Conference of the EuroMed Academy of Business (EMAB) (Pisa) September 11-13, 2024 (pp. 1146-1148) ISBN: 978-9925-628-01-8 (pp. 798-800)

3.     Avgeropoulou, A. and Melanthiou, Y. “Unlocking NGO Success: The Strategic Role of Multisensory Marketing in A Dynamic Global Environment”, in Proceedings of the 17th Annual Conference of the EuroMed Academy of Business (EMAB) (Pisa) September 11-13, 2024.   ISBN: 978-9925-628-01-8.  (pp. 693-697)

4.     Amber, E., Papasolomou, I., Thrassou, A., and Melanthiou, Y. “A Systematic Review of Actionable Propositions for Sustainable Consumption”, in Proceedings of the 17th Annual Conference of the EuroMed Academy of Business (EMAB) (Pisa) September 11-13, 2024.   ISBN: 978-9925-628-01-8. (pp.  675-676)

5.     Melanthiou, Y., Triga, V., Ferreira Dias, M., Amorim, M., Alves, M., Gomes, I., Meireles, G., Ribeiro, A.L., Bratitsis, T., Daubariene, A., Daunoriene, A., and Ryciuk, U. “Shaping Tomorrow's Entrepreneurs: Insights and Innovations from The Erasmus+ Entrepreneurship Training Programme”, in Proceedings of the 17th Annual Conference of the EuroMed Academy of Business (EMAB) (Pisa) September 11-13, 2024.   ISBN: 978-9925-628-01-8. (pp. 962-963)

6.     Augurio, A., Castaldi, L., and Melanthiou, Y. “Exploring the Intersection Between Luxury Fashion and Sustainability. A Bibliometric Analysis”, in Proceedings of the 17th Annual Conference of the EuroMed Academy of Business (EMAB) (Pisa) September 11-13, 2024.   ISBN: 978-9925-628-01-8. (pp. 1052-1056)

7.     EL Naddaf, S., Melanthiou, Y., Efthymiou, L. and Christodoulou, K. “Ethical and Unethical Practices Within the Food Supply Chain: Exploring the Role and Application of Blockchain Technology”, in Proceedings of the 17th Annual Conference of the EuroMed Academy of Business (EMAB) (Pisa) September 11-13, 2024.  ISBN: 978-9925-628-01-8. (pp. 804-806)

8.  Melanthiou, Y., “Enhancing Customer Experience in The Retail Sector Through Immersive Technologies”. In Proceedings of the 2024 Global Fashion Management Conference (Milan), July 11-14, 2024 (pp.466-467) DOI: 10.15444/GFMC2024.05.07.03

9.  Melanthiou, Y., and Teerakapibal, S. “Metaverse and Luxury Research: A Bibliometric Analysis”. In Proceedings of the 2024 Global Fashion Management Conference (Milan), July 11-14, 2024 (pp.468-469) DOI: 10.15444/GFMC2024.05.07.04

10.  Augurio, A., Castaldi, L., & Melanthiou, Y. (2024). Luxury and sustainability: Primary results from a systematic literature review. In Proceedings of the 2024 Global Fashion Management Conference (Milan), July 11-14, 2024 (pp.405-406) DOI: 10.15444/GFMC2024.05.01.03

11.  Kfoury, J., Papasolomou, I., Sapuric, S., and Melanthiou, Y. “The Impact of Visual e-WOM on Tourists’ Information Searches Related to HORECA Services”, 22nd ICORIA International Conference (Thessaloniki), June 27-29, 2024

12.  Voutsa, M., and Melanthiou, Y. “Real Talk or Posed Shots? Unpacking Gen Zs Reaction to Candid vs. Non-Candid Brand Posts on BeReal”, 22nd ICORIA International Conference (Thessaloniki), June 27-29, 2024

13.  Amber, E., Papasolomou, I., Melanthiou, Y., and Thrassou, A. “A Theoretical Review of the Diversity of Behavioural Factors, Influencing Sustainable Consumption at the Nexus with Impulsive Buying Behaviour”. In Proceedings of the 28th International Conference on Corporate and Marketing Communications (Vienna), March 26-27, 2024 (pp. 86-92). DOI: 10.25365/phaidra.507, ISBN: 978-3-200-09859-6

2023

1.  Suvatjis J., Ntais, C., and Melanthiou, Y. “Is it all up for grabs? Intentional Brand Marginalization versus Brand Cannibalization , Strategy after Brand Acquisition”, Proceedings of the EMAC Conference (Odense) May 23-232023

2.     Teerakapibal, S. and Melanthiou, Y. “Understanding the Metaverse Through the Bibliometric Analysis Lens”. In Proceedings of the Global Marketing Conference (Seoul) July 21-22, 2023 (pp. 468-468). DOI: 10.15444/GMC2023.05.05.05

3.     Uzunboylu, N., Vrontis, D., Melanthiou, Y. and Papasolomou, I. “Consumers’ Online Brand-Related Activities (COBRAS): A Systematic Review”. In Global Marketing Conference (GMC) Proceedings of the Global Marketing Conference (Seoul) July 21-22, 2023 (pp. 462-467). DOI: 10.15444/GMC2023.05.05.04

4.  Avgeropoulou, A. and Melanthiou, Y. “Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global Crises”, Proceedings of the 16th Annual Conference of the EuroMed Academy of Business (EMAB) (Vilnius) September 27-29 2023, pp. 762-767 ISBN: 978-9963-711-98-7.

5.  Uzunboylu, N., Vrontis, D., Melanthiou, Y., and Papasolomou, I. “Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement” Proceedings of the 16th Annual Conference of the EuroMed Academy of Business (EMAB) (Vilnius) September 27-29 2023, pp. 1169-1170 ISBN: 978-9963-711-98-7.

6.  Teerakapibal, S., and Melanthiou, Y. “Current Status of Metaverse Research” Proceedings of the 16th Annual Conference of the EuroMed Academy of Business (EMAB) (Vilnius) September 27-29 2023, pp. 996-998 ISBN: 978-9963-711-98-7.

7.  Teerakapibal, S. and Melanthiou, Y. “Metaverse and Tourism Research”, Proceedings of the AIRSI2023 (Virtual) May 15-17, 2023.

2022

1.  Kfoury, J., Papasolomou, I., Sapuric, S., and Melanthiou, Y. “The Impact of Visual EWOM On Tourists’ Information Searches”        Proceedings of the 26th Corporate and Marketing Communications Conference (Cyprus) April 18-20, 2022, pp. 171-184, ISBN: 978-9963-711-96-3

2.  Uzunboylu, N., Melanthiou, Y., Papasolomou, I., and Vrontis, D., “A New Approach for Understanding Brand Selfies as An Engagement Strategy on Instagram”, Proceedings of the 26th Corporate and Marketing Communications Conference (Cyprus) April 18-20, 2022, pp. 218-221, ISBN: 978-9963-711-96-3

3.  Augurio, A., Castaldi, L., Mazzoni,C., Melanthiou, Y. “Servitisation of Italian Firms and their post-pandemic performance”, (Tunisia), May 5-7, 2022.

4.  Melanthiou, Y. and Teerakapibal, S. “Metaverse: A Bibliometric Analysis”, Proceedings of the AIRSI2022 (Virtual) July 11-12, 2022.

5.  Daher, T., and Melanthiou, Y. “Understanding the Factors That Transform Luxury From Indulgence To Need” Proceedings of the 14th Annual Conference of the EuroMed Academy of Business (EMAB) (Palermo) September 22-24 2022, pp. 1155-1156 ISBN: 978-9963-711-96-3

6.  Raza, M., Khalid, R., and Melanthiou, Y. “Brand Selfies: The Mediation of Brand Signature” Proceedings of the 14th Annual Conference of the EuroMed Academy of Business (EMAB) (Palermo) September 22-24 2022, pp. 1344-1345 ISBN: 978-9963-711-96-3

2021

1.  Avgeropoulou, A. and Melanthiou, Y. “A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis”, Proceedings of the 14th Annual Conference of the EuroMed Academy of Business (EMAB) (Virtual) September 22-24 2021, pp. 813-816 ISBN: 978-9963-711-90-1

2.  Papasolomou, I., Sapuric, S., Melanthiou, Y., and Kfoury, J., “The Impact Of Visual EWOM On Tourists’ Information Searches” Proceedings of the 14th Annual Conference of the EuroMed Academy of Business (EMAB) (Virtual) September 22-24 2021, pp. 937-940 ISBN: 978-9963-711-90-1

3.  Uzunboylu, N. and Melanthiou, Y. “Are Customers the New Marketers of Brands?”  Proceedings of the 14th Annual Conference of the EuroMed Academy of Business (EMAB) (Virtual) September 22-24 2021, pp. 1007-1009 ISBN: 978-9963-711-90-1

4.  Christoforou, C., Melanthiou, Y., and Papasolomou, I., "The effect of integrated Augmented Reality to Omni-channel Retailing and Its Impact on Customers Shopping Experience" Proceedings of the 25th International Conference on Corporate and Marketing Communications (CMC 2020) (Granada), April 14-16 April, 2021

5.  Boldruchidi, A., Papasolomou, I., and Melanthiou, Y., "Generations X and Y and their Brand Exposure through Social Media: The impact of Bloggers" Proceedings of the 25th International Conference on Corporate and Marketing Communications (CMC 2020) (Granada), April 14-16 April, 2021

2019

1.  Petrakis, M., Melanthiou, Y., Papasolomou, I., Dekoulou, E., “Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage Companies”, Proceedings of the 12th Annual Conference of the EuroMed Academy of Business (EMAB) (Thessaloniki) September 18-20, 2019, pp. 1815-1816

2018

1.  Kourogiorga, M., Papasolomou, I., and Melanthiou, Y. “The Use of IMC and Social Media by Museums During the Economic Crisis in Greece: A Case Study of Museums”, Proceedings of the 11th Annual Conference of the EuroMed Academy of Business (EMAB) (Malta) September 12-14, 2018, pp. 1614

2.  Papasolomou, I., Melanthiou, Y., Ioannou, M., Kalogirou, M., Christofi, P., and Kokkinos, T., “The Rhetoric and Practice of Corporate Sustainability within Large Firms”, Proceedings of the 11th Annual Conference of the EuroMed Academy of Business (EMAB) (Malta) September 12-14, 2018, pp. 1664-1666

3.  Melanthiou, Y., Papasolomou, I., and Uzunboylu, N. “Hello Brand, let’s take a Selfie”, 47th EMAC Conference (Glasgow), May 29-June 1, 2018

4.  Abdalmajid, J., Papasolomou, I., and Melanthiou, Y. “Building a nation brand for Palestine: a proposed framework”, Proceedings of the 23rd International Conference on Corporate and Marketing Communications (UK) April 12-13, 2018, pp. 58-62

2017

1.  Papasolomou, I., Melanthiou, Y., and Kountouros, H. "Exploring attitudes and responsible behavior towards the physical environment among elementary school students in Greece?” Proceedings of the 10th Annual Conference of the EuroMed Academy of Business (EMAB) (Rome) September 16-15, 2017, pp. 2179-2182

2.  Melanthiou, Y., Papasolomou, I., and Avgeropoulou, K. “Linking Consumer Behavior, Viral Marketing and Cinematography: A Practical Application for NGOs ", Proceedings of the 10th Annual Conference of the EuroMed Academy of Business (EMAB) (Rome) September 16-15, 2017, pp. 1923-1924

3.  Melanthiou, Y., and Uzunboylu, N. “Selfie phenomenon: Mobilizing target audiences’ interactivity with brands”, Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (UK) September 7-8, 2017, pp. 77-79

4.  Avgeropoulou, K., Melanthiou, Y., and Papasolomou, I. “Going “Viral”: How YouTube can become a powerful tool for NGOs”, Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (UK) September 7-8, 2017, pp. 127-129

5.  Papasolomou, I., Melanthiou, Y., and Abdalmajid, J. “Nation branding: An integrated framework for developing a nation brand for Palestine”, Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (UK) September 7-8, 2017, pp. 137-139

6.  Melanthiou, Y., and Papasolomou, I. “The application of gamification in electronic markets: could this be a way to increase loyalty of existing customers and attract new customers?”, Proceedings of the 22nd International Conference on Corporate and Marketing Communications (Zaragoza) May 4-5, 2017, pp. 318-323

2016

1.  Melanthiou, Y., Papasolomou, I. and Poppi, E. “Attitudes, Perceptions and Behaviour among Elementary School Students in Greece towards Environmentalism”, Proceedings of the 9th Euromed Annual Conference (Warsaw), September 14-16, 2016, pp. 2057-2058

2.  Melanthiou, Y. and Papasolomou, I. “The Power of Blogging: Have Fashion Bloggers become the ‘New’ Brand Ambassadors?” Proceedings of the 21st International Conference on Corporate and Marketing Communications (UK), April 7-8, 2016, pp 301-303

3.  Papasolomou, I. and Melanthiou, Y. “The Practise of Internal CSR Activities Within the Cypriot SME Sector”, Proceedings of the 21st International Conference on Corporate and Marketing Communications (UK), April 7-8, 2016, pp 137-146

2015

1.  Kokkinaki, A.I., Aresti, C., Melanthiou, Y. “Integrating Open Educational Resources to Foster Serious Games and Gamification Design Principles”, MCIS 2015 Proceedings (Greece), October 3-5, 2015

2.  Papasolomou, I., Melanthiou, Y., Yiannakou, H. “What Not To Do In Implementing Internal Marketing Within Your Organisation:  The Case Of A Banking Organisation In Cyprus?", Proceedings of the 8th Euromed Annual Conference (Verona), September 16-18, 2015

3.  Melanthiou, Y., Papasolomou, I., Mamantos, Y. “Big Data in the Era of Openness”, Proceedings of the 16th EBES Conference (Istanbul), May 27-29, 2015, pp. 68-69 (ISBN:978-605-84468-1-6)

2014

1.  Papasolomou, I., Melanthiou, Y., Shiokourou, N. “The Implementation of Internal Marketing”, Proceedings of the 7th Euromed Conference of the Euromed Academy of Business (Kristiansand), September 18-19, 2014

2.  Ioannou, M., Melanthiou, Y. “The Strategic Role of Interaction Quality in the Hair Care Industry: It’s Effect on Trust, Behavioral Loyalty and Cross-Selling” Proceedings of the 7th Euromed Conference of the Euromed Academy of Business (Kristiansand), September 18-19, 2014

3.  Melanthiou, Y., Papasolomou, I., Anastasiou, N. “Social Networking Sites: A Workplace Blessing or Curse?”, 11th Circle Conference (Manchester), April 23-24, 2014

2013

1.  Papasolomou, I., Melanthiou, Y., Sabova, M.  "Marketing Public Relations: The Cyprus Perspective", Proceedings of the 6th Euromed Conference of the Euromed Academy of Business (Portugal), pp. 1757-1773, September 23-24, 2013 (ISBN 978-9963-711-16-1).

2.  Anastasiou, N. and Melanthiou, Y. “Social Networking Sites: Workplace Impact”, Proceedings of the 6th Euromed Conference of the Euromed Academy of Business (Portugal), pp. 2696-2697, September 23-24, 2013 (ISBN 978-9963-711-16-1).

3.  Melanthiou, Y. and Constantinou, E. “Corporate Recruiting: E-Recruitment in Cyprus”, Proceedings of the 6th Euromed Conference of the Euromed Academy of Business (Portugal), pp. 2698-2699, September 23-24, 2013 (ISBN 978-9963-711-16-1).

2012

1.  Orphanidou, Y., and Melanthiou, Y. “A  Hybrid Curriculum Development”, Proceedings of the 5th Euromed Conference of the Euromed Academy of Business (Montreux), October 4-5, 2012 (ISBN 978-9963-711-07-9)

2.  Melanthiou, Y., Ioannou, M., Korombilias, D. “The Effect Of Interaction Quality On Perceived Performance Excellence And Loyalty”, Proceedings of the 5th Euromed Conference of the Euromed Academy of Business (Montreux), October 4-5, 2012 (ISBN 978-9963-711-07-9)

2011

1.     Papasolomou, I., and Melanthiou, Y. “Social Media: Marketing Public Relation’s New Best Friend”, Proceedings of the 4th Euromed Conference of the Euromed Academy of Business (Crete), pp. 1116-1117, October 20-21, 2011 (ISBN 978-9963-711-01-7)

2.  Melanthiou, Y., Kokkinaki, A., and Droussiotis, A. “An Examination of The Use Of Web 2.0 Services In Cyprus", Proceedings of the 16th International Conference on Corporate and Marketing Communications (Athens), pp. 36-37, April 27-29, 2011 (ISBN 978-960-9443-07-4)

3.     Melanthiou, Y., and Fantis, S.  “Promoting Higher Education Institutions through Facebook”, Proceedings of the 40th Academy of Marketing Science Annual Conference (US), pp. 372-374, May 24-27, 2011

2010

1.  Melanthiou, Y., and Fantis, S. “Using Social Networks as an Effective Promotional Tool for Higher Education Institutions”, Proceedings of the 3rd Euromed Conference of the Euromed Academy of Business (Cyprus), pp. 638-649,  November 4-5, 2010 (ISBN 978-9963-634-83-5)

2009

1.     Ioannou, M., Melanthiou, Y. “Customer Relationships in Higher Education: A Conceptual Framework”, Proceedings of the 2nd Euromed Conference of the Euromed Academy of Business (Italy), pp. 2009-2011, October 26-28, 2009 (ISBN 978-9963-634-76-7)

2.  Melanthiou, Y., Bruce M. “Identifying Students’ Values: The ‘Why’ Behind Student Choice for Higher Education”, 38th EMAC Conference (France), May 26-29, 2009

3.  Melanthiou, Y., Vrontis D. “Understanding Students’ Behaviour for Choice of Higher Education and Its Influence on the Communication Efforts of Higher Education Institutions”, 14th International Conference on Corporate and Marketing Communications (Cyprus), April 23-24, 2009

4.     Lois, P., Melanthiou, Y. “Employers’ Perceptions of Cypriot Non-State Universities: an Exploratory Study”, International Technology, Education and Development Conference (Spain), March 9-11, 2009

2008

1.     Melanthiou, Y. “Higher Education and Student Choice”, 1st Euromed Conference of the Euromed Academy of Business (France), pp. 723-726, November 17-18, 2008 (ISBN 978-9963-634-58-3)

2.     Melanthiou, Y. “Students’ Views on Higher Education”, 5th International Conference for Consumer Behaviour and Retailing Research (Cyprus), March 26-29, 2008

2007

1.  Melanthiou, Y. “An Examination into the Decision Making Process of Students for Choice of Higher Education”, Academy of Marketing Conference, Doctoral Colloquium (UK), July 2-3, 2007

2006

1.  Vrontis, D., Thrassou, A. and Melanthiou, Y. “A Contemporary Higher Education Student-Choice Model for Developed Countries”, Academy of Marketing: Marketing Higher Education Conference (Cyprus), January 2-5, 2006

Employment

Studies

Christos Themistocleous

Lecturer

Department of Communication and Marketing

c.themistocleous@cut.ac.cy

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Dr Christos Themistocleous completed his studies (BSc, MSc, PhD) at the University of Nottingham where he worked as a postdoctoral fellow. Prior to joining TEPAK, he worked as Lecturer of Consumer Behavior at the University of Reading - Henley Business School. He is currently Lecturer of Integrated Marketing Communications with research interests in consumer psychology and behavior in matters relating to consumer privacy with applied quantitative research methods and, more recently, consumer behavior in tourism.

Teaching

Judgement and Decision Making (IMC322) - Κρίση και Λήψη Αποφάσεων (IMC322)

Cognitive Psychology (IMC210) - Γνωστική Ψυχολογία (IMC210) 

Crisis Managemenet Communications (IMC431) - Επικοινωνιακή Διαχείριση Κρίσεων (IMC431)

Business Ethics and Ideology (IMC207) - Επιχειρησιακή Ηθική και Δεοντολογία (IMC207)

Publications

Scientific Journals

Yerimou, P., Themistocleous, C., and Farmaki, A. (2025). Authenticity in Travel Servicescapes: Examining Sense of Place Stimuli in Airports. Tourism Planning & Development, 1–20. https://doi.org/10.1080/21568316.2025.2480789

Gregoriades A, Themistocleous C. (2025) Improving Crowdfunding Decisions Using Explainable Artificial Intelligence. Sustainability. 17(4):1361. https://doi.org/10.3390/su17041361

Ingram C., Themistocleous C., Rickly J., McCabe S., (2021). “Marketing Literary England: Beyond the special interest tourist”, Annals of Tourism Research Empirical Insights. Vol. 2(2).

Sham R., Vrontis D., Thrassou A., Themistocleous C., Christofi M. (2020). “Stakeholder dynamics of contextual ambidextrous capabilities and authenticity: A conceptual synchronisation for competitive advantage”, Journal of General Management, Vol. 46 (1), 26-35.

Themistocleous C., Pagiaslis A., Smith A., Wagner C. (2019).“A Comparison of Scale Attributes between Interval Valued and Semantic Differential Scale”,International Journal of Market Research, Vol.61(1), 394-407

Themistocleous C., Wagner C., Smith A. (2014), “The ethical dilemma of implicit vs explicit data collection: Examining the factors that influence the voluntary disclosure of information by  consumers to commercial organizations”, IEEE on Ethics in Social  Sciences and Technology, Vol.1 article 31, DOI: 10.1109/ETHICS.2014.6893403

Publications in International Conferences Proceedings

Themistocleous, C. and Gregoriades A. (2024) Examining the Success and Failure of Crowdfunding Campaigns using Explainable AI. Interdisciplinary Workshop on: Technology, Employment, Change Management and Human Well-Being. Gaeta, Italy, 18-20 September.

Yerimou, P., Themistocleous, C. (2024) Airportscape And Its Effects On Emotions And Satisfaction: Moderating Roles Of Sense Of Place And Environmental Responsiveness, Academy of Marketing Conference, Cardiff, Wales, 1-4 July.

Themistocleous C. (2023), “Emotions and Disclosures: Calm versus Frustrated states”, Subjective Probability Utility & Decision Making (SPUDM), Book of Proceedings.

Themistocleous, C. (2023), “Frustration and Disclosure Decision-Making: Over-Disclosure or Clam up?”, Academy of Marketing 2023 Annual Conference: From Revolution to Revolutions. Book of Proceedings, pp. 160-161

Υerimou, P., Themistocleous, C. (2023), “Airport Environment And Its Influence On Traveller Emotions, Perceived Quality And Revisit”, Academy of Marketing 2023 Annual Conference: From Revolution to Revolutions. Book of Proceedings, pp. 210–211.

Themistocleous C., Pagiaslis A., and Smith A. (2022) “Customer Privacy: Investigating the impact of data capturing techniques on consumer information disclosure patterns”. International Association for Research in Economic Psychology (IAREP). Kristiansand, Norway. Book of Proceedings.

Yerimou P.,  Themistocleous C., (2022) “Does sense of place matter? Investigating the role of airport experience on destination revisit”. Tourism, Hospitality & Events INternational Conference (THE INC), Limassol, Cyprus,  Conference Book of Proceedings.

Yerimou P., Panigyrakis G., Themistocleous C. (2022). “Is airport experience an antecedent for destination revisit? The Role of environment in the Covid-19 Era”, Corporate Marketing Communications (CMC) Conference,  Nicosia, Cyprus, Conference book of Proceedings.

Ingram, C., Themistocleous, C., Rickly, J., McCabe, S. (2019). “Literary England: A Tourism Destination for the US traveller”, in Euromed Academy Of Business Conference (EMAB),  Thessaloniki Greece, Conference book of proceedings 2019.

Themistocleous C.; Ingram C.; Jillian R.; McCabe S. (2019). “Marketing Literary England to the US traveller”, in Advances in Tourism Marketing Conference (ATMC), Namur, Belgium, Conference book of proceedings 2019.

Themistocleous C.,Pagiaslis A., Smith A. (2018). “Customer Information Management: Contemporary Issues of Privacy and Trust”, Euromed Academy Of Business Conference (EMAB), Valletta, Malta, Conference book of proceedings 2018.

Themistocleous, C., Pagiaslis, A., Smith, A. (2018). “Examining the individual and combined effects of questionnaire-design factors that influence the voluntary disclosure of private information by consumers to commercial organisations”, American Marketing Association (AMA), Boston, US Conference book of proceedings 2018.

Themistocleous C., Pagiaslis A. and Smith A. (2018). Customer Information Management: Theories and applications towards Sustainable Solutions. Inaugural Conference of the Cyprus Centre for Business Research (CCBR). Nicosia, Cyprus, Conference book of proceedings 2018.

Themistocleous C., Pagiaslis A., Smith A. and Wagner C. (2017), “Exploring interval valued scales:  A comparison of scale attributes between interval valued and semantic differential scales”, Euromed Academy Of Business Conference (EMAB), Rome, Italy, Conference book of proceedings 2017.

Pagiaslis A., Themistocleous C., Smith A. and Wagner C. (2017), ‘‘Scale Wars: An exploration of interval valued scale attributes in marketing research”, American Marketing Association (AMA), International conference, San Francisco, US, Conference book of proceedings 2017.

Themistocleous C., Smith A., Wagner C. (2013), “Examining the factors that influence the voluntary disclosure of information by consumers to commercial organizations”, Society for the Advancement of Behavioural Economics (SABE), International Association for Research in Economics & Psychology (IAREP),  International Confederation for the Advancement of Behavioural Economics and Economic Psychology (ICABEEP), Atlanta, Georgia, USA, Conference book of proceedings 2013.

Book Chapters

Themistocleous C. and Karapanos E. (2025) [In print; Forthcoming], “Precision Nudging: The Future of Behavioural Change”, Christou P. (Ed.) AI in Social Research. CABI Publishing.

Kouros T., Theodosiou Z. and Themistocleous C., (2025) [In Print; Forthcoming], “Machine Learning Bias: Geneaology, Expression and Prevention”, in Christou P. (Ed.), AI in Social Research. CABI Publishing.

Yerimou, P. and Themistocleous, C. (2024), “(Re)Defining Airport Experience: A New Framework Proposition”, in: Zarkada, A. (Ed.), Marketing Solutions to the Challenges of a VUCA Environment. Springer.

Themistocleous C. (2023) “Sustainable Marketing”,Concise encyclopaedia of Corporate Social Responsibility. London:Edward Elgar Publishing

Themistocleous C. (2018). “Chapter 9: Customer Data: Contemporary Issues of Privacy and Trust”, Innovation and Capacity Building -Cross-Disciplinary Management Theories for Practical Applications, Palgrave Macmillan: London. Vol. 1.

Research

Erasmia Leonidou

Lecturer

Department of Communication and Marketing

erasmia.leonidou@cut.ac.cy

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Erasmia Leonidou is a Lecturer at the Department of Communication and Marketing. She holds a DBA in Intercultural Communication from the University of Gloucestershire, and a BA in History and Archaeology from the University of Cyprus. Her research interests include Corporate Social Responsibility, the interface between Human Resource Management and Marketing, Internal Marketing, Systematic Literature Review and Intercultural Communication. She has published more than 20 items in international journals, book chapters and proceedings of international conferences.

Employment

Publications

International Journals

2024

Battisti, E., Nirino, N., Leonidou, E., Thrassou, A., & Vrontis, D. (2024). Mergers and acquisitions and environmental conditions: a systematic literature review to investigate their linkage. Management Research Review, 47(2), 226-244.

2023

Giachino, C., Nirino, N., Leonidou, E., & Glyptis, L. (2023). eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding. Journal of Business Research, 155, 113416. https://doi.org/10.1016/j.jbusres.2022.113416

Akter, S., Hossain, M. A., Tarba, S. Y., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?. Industrial Marketing Management, 109, 44-57. https://doi.org/10.1016/j.indmarman.2022.12.005

Battisti, E., Nirino, N., Leonidou, E., & Salvi, A. (2023). Corporate social responsibility in family firms: Can corporate communication affect CSR performance?. Journal of Business Research, 162, 113865. https://doi.org/10.1016/j.jbusres.2023.113865

2022

Crous, C., Battisti, E., & Leonidou, E. (2022). Non-financial reporting and company financial performance: a systematic literature review and integrated framework. EuroMed Journal of Business, 17(4), 652-676. https://doi.org/10.1108/EMJB-12-2020-0134

Battisti, E., Alfiero, S., & Leonidou, E., (2022). Remote working and digital transformation during the Covid-19 pandemic: psychological drivers and economic consequences for employees. Journal of Business Research https://doi.org/10.1016/j.jbusres.2022.06.010

Battisti, E., Nirino, N., Leonidou, E., & Thrassou, A. (2022). Corporate venture capital and CSR performance: An extended resource-based view’s perspective. Journal of Business Research, 139, 1058-1066 https://doi.org/10.1016/j.jbusres.2021.10.054

2021

Crous, C., Battisti, E. and Leonidou, E. (2021). Non-financial reporting and company financial performance: a systematic literature review and integrated framework. EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-12-2020-0134

Battisti, E., Graziano, A., Leonidou, E., Stylianou, I. & Pereira, V. (2021). International marketing studies in banking & finance: a systematic review and integrative framework. International Marketing Review, 38 (5), 1047-1081 https://doi.org/10.1108/IMR-12-2020-0301

2020

Vrontis, D., Leonidou, E., Christofi, M., Kaufmann, H. R., & Kitchen, P. (2020). Intercultural Service Encounters: A Systematic Review and a Conceptual Framework on Trust Development. EuroMed Journal of Business, 16 (3), 306-323 https://doi.org/10.1108/EMJB-03-2019-0044

Thrassou, A., Santoro, G., Leonidou. E., Vrontis, D. & Christofi, M. (2020). Emotional intelligence and perceived negative emotions in intercultural service encounters: building and utilizing knowledge in the banking sector. European Business Review, 32(3), 359-381 https://doi.org/10.1108/EBR-04-2019-0059

Singh, S., Kumar, P., Pereira, V., & Leonidou, E., (2020). Cause-Related Marketing and Service Innovation in Emerging Country Healthcare: Role of Service Flexibility and Service Climate. International Marketing Review, 37(5), 803-827 https://doi.org/10.1108/IMR-03-2019-0101

Leonidou, E., Christofi, M., Vrontis, D., & Thrassou, A. (2020). An Integrative Framework of Stakeholder Engagement for Innovation Management and Entrepreneurship Development. Journal of Business Research, 119, 245-258  https://doi.org/10.1016/j.jbusres.2018.11.054

2018

Christofi, M., Vrontis, D., Leonidou, E., & Thrassou, A. (2018). Customer Engagement through Choice in Cause-Related Marketing: A Potential for Global ccompetitiveness. International Marketing Review, 37 (4), 621-650 https://doi.org/10.1108/IMR-04-2018-0133

2017

Papasolomou, I., Christofi, M., & Leonidou, E. (2017). Guest editorial: Exploring customers' experiences and perceptions in diverse organizational settings and geographical boundaries. Journal of Customer Behaviour, 16(1), 1-4.

Christofi, M., Leonidou, E., & Vrontis, D. (2017). Marketing research on Mergers and Acquisitions: a systematic review and future directions. International Marketing Review, 34(5), 629 - 651 https://doi.org/10.1108/IMR-03-2015-0100

2015

Christofi, M., Leonidou, E., Vrontis, D., Kitchen, P., & Papasolomou, I. (2015). Innovation and Cause-Related Marketing success: A Conceptual Framework and Propositions. Journal of Services Marketing, 29(5), 354-366 https://doi.org/10.1108/JSM-04-2014-0114

Christofi, M., Leonidou, E., & Vrontis, D. (2015). Cause-Related Marketing, Product Innovation and Extraordinary Sustainable Leadership: The Root Towards Sustainability. Global Business and Economics Review, 17(1), 93 - 111 10.1504/GBER.2015.066533

2014

Christofi, M., Vrontis, D., & Leonidou, E. (2014). Product Innovation and Cause-Related Marketing Success: A Conceptual Framework and a Research Agenda. Marketing Intelligence & Planning, 32(2), 174-189 https://doi.org/10.1108/MIP-10-2012-0108

2013

Christofi, M., Kaufmann, H. R., Vrontis, D., & Leonidou, E. (2013). Cause-Related Marketing and Strategic Agility: An Integrated Framework for Gaining the Competitive Advantage, World Review of Entrepreneurship, Management and Sustainable Development, 9(4), 518-542 10.1504/WREMSD.2013.056758

Books

Leonidou, E. (2024). The ever-evolving landscape of marketing research for air transport and tourism. In A. Zarkada (Ed.), Marketing solutions to the challenges of a VUCA environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20–23, 2023 (pp. 17–26). Springer. https://doi.org/10.1007/978-3-031-58429-9_2

Christofi, M., Leonidou, E., & Vrontis, D. (2015). ''Innovation: A Thorough Review of the Various Perspectives'', in Vrontis, D., Sakka, G., and Amirkhanpour, M., (Eds.), Management Innovation, Entrepreneurship and Human Resource Management Practices: A Global Perspective (pp. 92-110). UK: Cambridge Scholars Publishing.

Conference Proceedings

2023

Leonidou, E. (2023, July). Converging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiry. In Global Marketing Conference.

2014

Christofi, M., Leonidou, E., & Vrontis, D. (2014). Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and Propositions. Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Athens, Greece.

2012

Leonidou, E., (2012), ‘Intercultural Competence As A Key Success Factor For Performance Of  Employees Working In Contact With Foreign Customers: The Case Of The Banking Industry In Cyprus’. Published in: American Marketing Association (AMA) Global Marketing Special Interest Group 2012 Conference Proceedings, April 2012 Cancun, Mexico.

Christofi, M. & Leonidou, E. (2012). Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic Environment. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 326-341.

Leonidou, E. & Christofi, M. (2012). Action Research Case Study. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 931-945.

Leonidou, E. & Christofi, M. (2012). Reflecting on a DBA Journey. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 946-958.

Christofi, M., Vrontis, D., & Leonidou, E. (2012). ''Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions''. Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Greece.

Teaching

IMC 101 Basic Principles of Communication and Marketing

IMC 211 Creative Thinking

IMC 335 Regulatory Framework of Public Communication

IMC 434 Cross-Cultural Communication

Studies

Christiana Tsaousi

Lecturer

Department of Communication and Marketing

christiana.tsaousi@cut.ac.cy

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Christiana Tsaousi holds a PhD in the sociology of consumption from the University of Leicester. Her academic career includes positions as Lecturer in Marketing at Bournemouth University and the University of Leicester, as well as positions as Assistant Professor in Marketing at Coventry University and Royal Holloway, University of London.

 Since 2024, she has been a Lecturer in Consumer Culture at the Cyprus University of Technology, where she teaches, among other subjects, Consumer Behaviour and Culture, Basic Principles of Advertising, and Fine Arts and Communication. She also holds the position of Academic Support Coordinator in the Learning Network of the Cyprus University of Technology, where she contributes to the design and implementation of initiatives to enhance students' academic experience and promote innovative pedagogical approaches. Finally, she is the Coordinator of the postgraduate program in Experiential and Digital Marketing Communications.

Research Interests

Her research interests focus on consumer culture and how it influences the construction of individual identity. She draws from interdisciplinary fields and focuses on the intersections between culture, fashion, media, sexuality, identity, and gender with consumer behaviour. Her research approach combines methodologies from cultural studies, sociology of consumption, and critical theory.

Additionally, she examines the manifestations of fourth-wave feminism in contemporary media culture, analysing how feminist discourses are reproduced, transformed, and incorporated into various forms of media representations and consumer practices.

Publications

Peer-review journal

Mak, C. K. Y., Lai, A-L., Tsaousi, C. & Davies, A. (2022) Mobilising the walking-with technique to explore mundane consumption practices: practical and theoretical reflections. Qualitative Market Research: an international journal. 25, 3, p. 383-401 19 p

Tsaousi C. (2019) "That's funny... you don't look like a lecturer! Dress and professional identity of female academics". Studies in Higher Education. Vol. 45 (9), pp. 1809-1820.

Tsaousi, C.  (2016) ‘What underwear do I like?’ Taste and (embodied) cultural capital in the consumption of women's underwear. Journal of Consumer Culture, 16(2), pp. 467-492.

Tsaousi, C.  (2015) How to organise your body 101: Postfeminism and the (re)construction of the female body through How to Look Good Naked. Media, Culture and Society, 39(2), pp. 145-158.

Tsaousi, C. and Brewis, J. (2013) ‘Are you feeling special today?’ Underwear and the fashioning of female identity. Culture and Organization, 19(1), pp. 1-21.

Book Chapters

Christiana Tsaousi (2024) Barbie and the 4th wave of feminism. In Consumption Youth and Digital media, Edited by Konstantinos Theodoridis. Nisos - P. KAPOLA        101-126, pp: 101-126.

Conferences

“Wellbeing in the Accounting Profession: Reluctance of seeking help in performance cultures”, paper present at Give Us a Break! Fitness, Precarity and the 'Open' Future in Corporate Performance Cultures, International Critical Management Studies Conference, Open University, UK, 27-29 July 2019

"Walking Towards an Embodied Work Identity". Paper presented at the 9th Workshop on Interpretive Consumer Research. Co-presented with Mrs Connie Kwan Yiu Mak and Dr Andrea Davies. Stockholm University Business School, Stockholm, 27-28 April, 2017.

"Motherhood revisited. Exploring the promotion of breastfeeding in the UK". Paper presented at the 35th Standing Conference on Organisational Symbolism. Universita’ degli Studi di Roma La Sapienza, Rome, 10-13 July 2017.

"‘Managing’ the disabled body: Body image and disability in How to Look Good Naked". Paper presented at the 3rd Standing Conference on Organisational Symbolism. Nottingham Trent University, Nottingham, 11-14 July, 2015.

Funded projects and reports

Principal Investigator (August 2019 – January 2020) for a 6-months contract research, commissioned by the Older People’s Commissioner for Wales for £20,000 which explored old people’s portrayal in the media. Research team: Dr Jenifer Cole-Wright and Dr Zafeirenia Brokalaki, University of Leicester.

Principal investigator (August 2017 – August 2019) for a contracted research project with title: "Wellbeing in the Accounting Profession". Responsible for the following five-member research team (University of Leicester): Dr George Kokkinidis, Dr Kenneth Weir, Dr Urlike Marx, Mr Mark Burridge and Dr Kontantin Stoborod. This project was funded for 18 months with £106,235 by the Chartered Accountants Benevolent Association (CABA) to investigate the willingness and non-willingness of members of the Institute of Chartered Accountants in England and Wales (ICAEW) to use wellbeing services provided by CABA.

Report:

Tsaousi, C., Weir, K., Marx, U., Kokkinidis, G., Stoborod, K. & Burridge, M. (2017) Wellbeing in the Accounting Profession: Measuring and understanding the reluctance to seek help: final report prepared for Chartered Accountants Benevolent Association (CABA), 178p.

Studies

Giorgos Venizelos

Lecturer

Department of Communication and Marketing

giorgos.venizelos@cut.ac.cy

25002500

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Giorgos Venizelos is Lecturer in Political Communication. His research integrates comparative politics, contemporary political theory and political communication, exploring populism, anti-populism, polarization, political identities and political discourse.

 He is the author of Populism in Power: Discourse and Performativity in SYRIZA and Donald Trump (Routledge, 2023), and has published in journals such as Communication Review, Critical Sociology, Political Studies, Constellations, and Representation.

 Before joining the Department of Communication and Marketing at the Cyprus University of Technology in 2025, he was Marie Skłodowska-Curie Actions Fellow (CO-FUND) at the University of Cyprus, Fellow in Political Polarization at CEU’s Democracy Institute, postdoctoral researcher at the Aristotle University of Thessaloniki, and adjunct lecturer at the University of Cyprus.

 He holds a PhD in Political Science and Sociology from the Faculty of Political and Social Sciences at the Scuola Normale Superiore in Florence, Italy, an MA in International Studies from the Department of Politics at Goldsmiths College, University of London (2015) and a BA from the Department of Government at the University of Essex (2014).

 He co-convenes the Populism Specialist Group (Political Studies Association, UK).

 For further details visit his personal website.


 

Maria Voutsa

Special Teaching Staff

Department of Communication and Marketing

maria.voutsa@cut.ac.cy

25002097

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Dr. Maria Voutsa is currently a Special Teaching Staff member in the Department of Communication and Marketing at the Cyprus University of Technology. She holds a B.Sc. in Mathematics, an M.Sc. in Informatics and Management, and a Ph.D. in Advertising and Consumer Behavior (Aristotle University of Thessaloniki, Greece). Her research interests lie in Advertising, Consumer Behavior, and Social Media Marketing, with a particular focus on the social impact of advertising, measuring advertising effectiveness, and integrated marketing communication in digital environments.

 Dr. Voutsa also coordinates the Advertising Education & Research (AD.CUT) student team, which bridges academic research with industry practice. Her work has been published in peer-reviewed journals, including the Journal of Consumer Behavior, the Journal of Marketing Communications, and the International Journal of Internet Marketing and Advertising, among others. She also serves as a reviewer for international journals such as the International Journal of Advertising and the Journal of Consumer Behaviour, as well as various international conferences.

Studies

PUBLICATIONS

Publications in peer-reviewed journals

1.     Voutsa, M. C. (2024). Disparaging humorous advertising: A bibliometric review. Journal of Marketing Communications, 1-25.

2.     Voutsa, M. C., Hatzithomas, L., Tsichla, E., & Boutsouki, C. (2022). Face reading the emotions of gelotophobes toward disparaging humorous advertising. The European Journal of Humour Research, 10(3), 88-112.

3.     Hatzithomas, L., Voutsa, M. C., Boutsouki, C., & Zotos, Y. (2021). A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule. Journal of Consumer Behaviour, 20(4), 923-941.

4.     Voutsa, M. C., Tsichla, E., Hatzithomas, L., & Margariti, K. (2021). Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals. International Journal of Internet Marketing and Advertising, 15(4), 368-393.

5.  Daskalaki, V., Voutsa M. C., Boutsouki C. & Hatzithomas L. (2020). “Service quality, visitor satisfaction and future behavior in the Museum sector”, Journal of Tourism, Heritage and Services Marketing, 6(1), 3-8.

Chapters in books (Referred - Evaluated)

1.  Zarkada, A. K. & Voutsa, M. C. (2025). How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness. In Advances in Advertising Research (Vol. XV) Moving forward, looking back: advertising in the advent of AI (forthcoming). Wiesbaden: Springer Fachmedien Wiesbaden.

2.  Melanthiou, Y. & Voutsa, M. C. (2025). Luxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer Engagement. In Luxury Brands Evaluation (forthcoming). Wiesbaden: Springer Fachmedien Wiesbaden.

3.  Timamopoulou, A., Hatzithomas, L., Boutsouki, C., & Voutsa, M. C. (2021). Half a century of super bowl commercials: A content analysis of humorous advertising styles. In Advances in Advertising Research (Vol. XI) (pp. 137-150). Springer Gabler, Wiesbaden.

4.  Tsichla, E., Voutsa, M. C., Margariti, K., & Hatzithomas, L. (2021). Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions. In Advances in Advertising Research (Vol. XI) (pp. 241-253). Springer Gabler, Wiesbaden.

5.     Voutsa, M. C., Hatzithomas, L., & Boutsouki, C. (2018). Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism. In Advances in Advertising Research IX (pp. 191-204). Springer Gabler, Wiesbaden.

Conference Papers (Referred - Evaluated)

1.  Zarkada, A. K. & Voutsa, M. C. (2024). How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness. In 22nd International Conference on Research in Advertising (ICORIA) 2024.

2.  Mouratidis, A., Hatzithomas, L., Voutsa, M. C., Boutsouki, C., & Panopoulos, A. (2024). Chatbots and purchase intention: The power of emojis and brand coolness. In 22nd International Conference on Research in Advertising (ICORIA) 2024.

3.  Voutsa, M. C., & Melanthiou, Y. (2024). Real Talk or Posed Shots? Unpacking Gen Zs Reaction to Candid vs. Non-Candid Brand Posts on BeReal. In 22nd International Conference on Research in Advertising (ICORIA) 2024.

4.  Theodosiou, Z., Voutsa, M. C., Constantinou, C., & Lanitis, A. (2023, September). Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian Safety. In 2023 18th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP) 18th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP 2023) (pp. 1-6). IEEE

5.  LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.”, 2023, 21st International Conference on Research in Advertising, 2021, 29 June-1 July, Bordeaux, France (S. Leonidou, M.C. Voutsa)
  

6.  “Gen Zs are real: Self-brand connection as mediator in the relationship between BeReal usage and brand selfies.”, 11th International Conference on Contemporary Marketing Issues, 2023, 12-14 July, Corfu, Greece (E. Kakoulli, M.C. Voutsa).
  

7.  “LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT characters.”, 11th International Conference on Contemporary Marketing Issues, 2023, 12-14 July, Corfu, Greece (S. Leonidou, M.C. Voutsa).
  

8.  “The duplicitous effects of COVID-19 perception on behavioural tendencies towards fashion brands on Instagram in a sub-Saharan African context”, 10th International Conference on Contemporary Marketing Issues, 2022, 8-10 July, Naxos, Greece (A.B. Mahmoud, M.C. Voutsa, K. Solakis, N. Grigoriou).
  

9.  “Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements”, 2021, International Conference on Research in Advertising (ICORIA), 24-26 June, Bordeau, France, (M. C. Voutsa, L. Hatzithomas, E. Tsichla, C. Boutsouki).
  

10.  “Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years”, 2019, International Conference on Research in Advertising (ICORIA), 22-27 June, Krems, Austria, (A. Timamopoulou, L. Hatzithomas, C. Boutsouki, M. C. Voutsa).
  

11.  “Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions”, 2019, International Conference on Research in Advertising (ICORIA), 22-27 June, Krems, Austria, (E. Tsichla, M. C. Voutsa, K. Margariti, L. Hatzithomas).
  

12.  “Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable”, 2019, International Conference on Contemporary Marketing Issues (ICCMI), July 14, Crete, Greece (M. C. Voutsa, C. Boutsouki, L. Hatzithomas, E. Tsichla).
  

13.  “Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda”, 2019, International Conference on Contemporary Marketing Issues (ICCMI), July 14, Crete, Greece (K. Margariti, E. Tsichla, L. Hatzithomas, M. C. Voutsa).
  

14.  “Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism”, 2019, International Symposium on Consumer Personality in Contemporary Contexts (ISCP), September 13-14, Thessaloniki, Greece (M. C. Voutsa, C. Boutsouki, L. Hatzithomas, E. Tsichla).
  

15.  “Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender”, 2018, International Conference on Research in Advertising (ICORIA), 22-26 June, Valencia, Spain, (M. C. Voutsa, L. Hatzithomas, C. Boutsouki).
  

16.  “Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach”, 2018, European Marketing Academy Conference (EMAC), 29 May-2 June, Glasgow, UK, (M. Armyrioti, M. C. Voutsa, L. Hatzithomas, C. Boutsouki).
  

17.  “Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki”, 2018, International Conference on Contemporary Marketing Issues (ICCMI), June 15, Athens, Greece (V. Daskalaki, M. C. Voutsa, C. Boutsouki, L. Hatzithomas)
  

18.  “Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism”, 2017, International Conference on Research in Advertising (ICORIA), June 29th to July 2nd Ghent, Belgium, (M. C. Voutsa, L. Hatzithomas, C. Boutsouki).
  

19.  “How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor”, 2016, International Conference on Research in Advertising (ICORIA), June 30th to July 2nd Ljubljana, Slovenia (M. C. Voutsa, L. Hatzithomas, C. Boutsouki, Y. Zotos).

Research

Teaching

XDM 523: Data Analysis and AI in Marketing

IMC 402: Internship

IMC 423: Measuring Advertising Effectiveness

IMC 425: Advertising Content Creation

IMC 444: Digital Marketing

Labs

IMC 204: Web Analytics

CIS 306: Web & Social Media Research

CIS 473: Collective Intelligence

Employment

Achievements

Nkandros Ioannidis

Special Teaching Staff

Department of Communication and Marketing

nikandros.ioannidis@cut.ac.cy

25002160

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Nikandros Ioannidis holds an international PhD in Political and Social Sciences from Pompeu Fabra University, a master's degree in Democracy and Comparative Politics from University College London (UCL), and a bachelor's degree in Communication and Internet Studies from the Cyprus University of Technology (CUT). His research focuses on political communication, representation, and the intersection of information technology and politics. He graduated with honours from UCL and was also the valedictorian of the CUT graduation ceremony in 2019. In recognition of his excellent academic performance, he was awarded by the President of the Republic of Cyprus and received a scholarship for excellence from the Catalan government during his PhD studies. He has published peer-reviewed articles in reputable journals such as Government and Opposition, Political Geography, Party Politics, South European Society and Politics, and The Communication Review.