BXD 601 Introduction to Brand Experience Design
The purpose of the current course is to explore alternative and experimental ways for branding communication, identity, presence and innovation. In doing so, the course investigates the role of fine-art thinking, audiovisual experimentation, environmental, guerilla advertising, sensory experiences and participatory visual communication for the purposes of branding, identity and communication. Through an in-depth study of brand expression and brand narratives, students will work individually or in teams, composing interactive brand actions that challenge the limits of design and its initial purpose, by disrupting and reframing current norms.